About

KōL Unger is an influencer marketing leader with nearly a decade of experience building and scaling creator-led growth programs for consumer brands. Currently serving as Associate Director of Influencer Marketing at Caraway Home, she leads influencer strategy and execution across a rapidly growing DTC brand, overseeing campaigns that balance brand storytelling with performance outcomes. Her progression from Influencer Lead to Associate Director reflects deep operational expertise and trusted leadership in a competitive category. Previously, KōL spent nearly six years at Brooklinen, where she played a key role in evolving the brand’s influencer program from early-stage coordination to a mature, data-informed marketing channel. Earlier roles at Blink Fitness, Calvin Klein, and several fashion and PR organizations grounded her in social strategy, brand partnerships, and customer-centric storytelling. Known for her ability to bridge creative vision with disciplined execution, KōL brings a pragmatic, results-oriented approach to influencer marketing in today’s crowded digital landscape. How KōL Can Help: 1. Build and scale influencer marketing programs from early-stage to enterprise level 2. Develop creator strategies that balance brand equity and performance metrics 3. Structure influencer teams, workflows, and measurement frameworks 4. Optimize influencer campaigns for product launches and new market entry 5. Advise on creator partnerships, contracts, and long-term relationship building