Kirsten Guerry

How can Kirsten help you?

Kirsten Henning Guerry is SVP of Marketing at Comfrt, the high growth hoodie brand on track for $1B for 2026. Before that she was VP of Marketing and Digital at Caraway Home, leading marketing inside a business north of $300M. Her career is a string of growth inflection points: Peter Millar, Legacy Box, Caraway, Comfrt, across both agency and in-house seats. Her edge is what happens after acquisition works. Plenty of brands can buy growth. Far fewer can build the organization that survives it. Kirsten designs marketing orgs: the structure, the talent, the operating rigor, and the cross-functional wiring with finance, creative, and go-to-market that lets revenue scale without the company breaking. She calls it connecting the dots: finding where the highest leverage sits in the business, then building the team and systems to capture it. She's an executive operator, not a channel tactician. Best fit: consumer brands between roughly $20M and $500M, with a sweet spot above $100M. She's especially strong for direct-response teams that have won on acquisition and now need the structure, systems, and senior leadership to run the broader business. Book a call with Kirsten to: 1. Design or restructure your marketing org for your next stage of growth 2. Assess talent across your internal team and external partners 3. Move from scrappy early-stage marketing to a mature, process-driven function 4. Align your marketing org design with business goals, as a partner to the founder 5. Tear down your website and e-commerce experience for conversion gaps

Publications

How Caraway Makes 1000s of Ads With No Agencies

From youtube.com