Built and sold two performance marketing agencies; now helping brands and PE firms get more out of paid digital.
Kevin Simonson has done the agency thing twice, all the way through exit. He co-founded Metric Digital, built it into a performance marketing agency serving direct-to-consumer brands, and sold it to Wpromote in 2020. He then took the CEO seat at adMixt, a technology-enabled performance marketing agency, and sold that to Interluxe Group in 2026. He now runs performance marketing as President at Interluxe Group, a unified luxury marketing agency. His operating ground is paid social and digital: Meta, Google, YouTube, TikTok, Snapchat, Pinterest, Reddit, and the email and SMS layers that convert the traffic. He also consults for private-equity firms on using ad-tech data, Google, Meta, and Shopify signals, to assess growth potential during diligence. Book a call with Kevin to: 1. Audit your paid social and digital channel mix. 2. Build or restructure a performance marketing agency. 3. Prep for a PE diligence process using ad-tech data. 4. Structure an agency acquisition or integration. 5. Hire and manage the right agency for your DTC brand.
DTC brand founders scaling Meta, Google, or TikTok spend
Agency founders preparing for a first or second exit
PE firms running diligence on digital-native consumer brands
Interluxe Group
adMixt
Wpromote
Metric Digital
Boostable
Payout Media
General Assembly
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