Master high-velocity D2C acquisition, scalable paid media, and growth team leadership with guidance from the marketer behind Timeline's push toward nine figures in revenue.
D2C Founders & Heads of Growth
Performance Marketers
Brands Scaling Internally
Katrina Adams is a senior direct-to-consumer growth leader who blends hands-on marketing execution with strategic leadership to scale high-growth consumer brands. Specializing in paid acquisition, creative testing, and funnel optimization, she builds resilient marketing engines that unlock sustainable top-line growth. As Director of Growth Marketing at Timeline, Katrina restructured the customer journey to bridge ad creatives and landing pages, helping propel the company toward nine figures in revenue. Previously at Seed Health, she managed a $2.5M+ monthly budget and scaled spend 2.3x. Katrina passionately empowers emerging leaders to navigate strategic ambiguity, build high-performing teams, and make high-stakes decisions with incomplete information. Book a call with Katrina to: 1. How to scale D2C acquisition engines and manage multi-million dollar monthly media budgets ($2.5M+). 2. How to bridge ad creatives and landing pages to fix conversion funnel leaks. 3. How to build high-velocity creative testing pipelines that scale monthly ad output 10x. 4. How to transition marketing operations seamlessly from external agencies to in-house teams. 5. How to navigate strategic ambiguity, influence stakeholders, and grow as a marketing executive.
Timeline · May 2024 – Present
Scaled direct-to-consumer revenue toward nine figures across nutrition and skincare lines by optimizing acquisition funnels and ad-to-landing-page messaging.
Seed Health · Oct 2022 – Nov 2023
Scaled paid media spend 2.3x and increased revenue 1.6x while overseeing a $2.5M+ monthly budget and expanding ad asset production from 10 to over 100 monthly.
Madison Reed · Dec 2021 – Sep 2022
Scaled paid media spend over 2.3x and increased revenue by 1.6x.
Bring what's keeping you stuck. Leave with a plan.