Helped scale Grüns to $300M+ ARR in under 18 months as employee #4, President, and Chief Emerging Brands Officer.
DTC and consumer brands moving from early traction into scale
Founders building an executive team and operating cadence
Teams diagnosing paid media, creative, and CRO performance
Katie helped build the systems, strategy, and teams that scaled Grüns to $300M+ in ARR in under 18 months. She joined as employee #4, became President within five months, and ran the day-to-day business while building its retail, finance, marketing, operations, product, and customer experience functions. She later led the growth engine for Grüns Kids, Nütrops, Jüced, and Immün. Before Grüns, Katie built Ruggable's marketing data and analytics function, then led ecommerce, finance, and physical product development across new brands. Her earlier roles at Meta and McKinsey shaped how she pairs rigorous analysis with fast operating decisions. Today, she advises consumer founders on growth strategy, unit economics, org design, hiring, and operating rhythms. Book a call with Katie to: 1. Build an operating rhythm that scales. 2. Design the right org for your next stage. 3. Diagnose your paid media growth engine. 4. Sharpen channel and unit economics. 5. Turn founder priorities into team execution.
Grüns
Grüns
Grüns
Ruggable
Meta
McKinsey & Company
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