Katelyn Masek
Social Media Strategist, Content Creator, & Influencer Marketing Specialist
About
Katelyn is a social media maverick who turns digital noise into business magic. Since 2013, she's been "turning likes into loyalty & followers into fans with strategy, storytelling & a sprinkle of viral magic." Now embracing nomad life, she brings real-world adventure to her marketing genius. Katelyn's superpowers: 1. Crafting scroll-stopping content that converts casual browsers into brand superfans 2. Orchestrating influencer partnerships that deliver jaw-dropping ROI 3. Building social strategies that transform quiet accounts into buzzing community hubs
Experience
Social Media Manager at Ghost Nutrition
1. Boosted social following by 52% YTD and grew new accounts by 300%+ 2. Managed 250+ daily customer interactions with <24-hour response time 3. Created and curated 50+ weekly branded posts across platforms 4. Partnered with major brands including Mondelez, Warheads, Sonic, etc. 5. Analyzed metrics to optimize marketing and sales
Organic Social Media & Strategic Partnerships at Glanbia Performance Nutrition
1. Led multi-brand social media strategies, repositioning brands outside traditional sports nutrition into broader health and lifestyle categories, resulting in increased engagement across platforms (+27.47% FB, +1.88% IG, +471.79% TT). 2. Ideated and managed multi-platform campaigns, generating over 16.8M impressions and 238K engagements 3. Developed 294 social media posts supporting product education and awareness in one year. 4. Successfully launched TikTok organic strategies, driving +860% post volume growth for Isopure and +200% for BSN, while maintaining strong engagement rates (2.54% ER on TikTok). 5. Led the full setup and implementation of TikTok Shops for six GPN brands, solving platform challenges and developing a playbook for future use. 6. Worked with content creators, marketing, and paid media teams to enhance campaign reach and maximize ROI, overseeing influencer marketing, ambassador collaborations, and UGC integration. 7. Provided creative direction for social-first content, including lifestyle and stylized product shoots, video production, and blog imagery, ensuring alignment with brand storytelling.