Katelyn Bourgoin
CEO of Customer Camp
About
Katelyn Bourgoin is a 4X founder turned growth strategist and buyer psychology geek. With operational experience spanning the DTC, marketing, tech, and hospitality sectors, Katelyn understands the challenges business leaders face because she's been there. Katelyn has been named an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV, and more. Today Katelyn helps frustrated marketers and founders to focus on what matters most yet is often neglected—understanding their customers. After all, whoever gets closer to the customer wins.
Links from Katelyn
The Trigger Technique
The Trigger Technique is simple strategy framework to turn real customer stories into smart marketing ideas that work The best part? You don’t need to convince your team or client to *let* you do research You can get everything you need from ONE buyer interview
4.8
Nima S
Katelyn is a master when it comes to thinking about customer insights and what to actually do with them. She left me with a lot of great advice, but more importantly, gave me important ways to think about the information that we receive from customers to make critical business decisions.
Leslie C
Jarred S