Justin Butlion
Business Performance, SaaS strategy, Growth, Analytics | CEO @ projectBI
About
I've spent the last 8 years helping companies implement BI infrastructure and custom reporting. I've helped dozens of SaaS and eCommerce companies "turn on the lights" so they could make better decisions with the help of their data. A few years ago I pivoted from the SaaS space into the DTC eCommerce market. I needed a change and saw a clear opportunity to establish a foothold in the fast growing eCom space. Today my agency projectBI works with 8 and 9 figure Shopify businesses that need our help to build out their business intelligence capabilities. In my last day job as the Director of Business Performance at Yotpo, I was responsible for building the company's Business Performance Team. Before I left, I managed a team of 5 business analysts that provided BI services to over 60 stakeholders in the organization across marketing, sales, product, CS and Finance.
Experience
Founder of Hawkeye Ventures
Hawkeye Ventures is a holding company which owns a number of SaaS businesses which have been either acquired or developed in-house.
Founder, projectBI
projectBI is a full-service analytics agency which specializes in setting up custom reporting for large DTC Shopify businesses.
Director of Business Performance, Yotpo
During my time at Yotpo I helped the company build their internal business intelligence team and reporting infrastructure. I worked directly under the COO and was responsible for turning Yotpo into a data-driven business.
Links from Justin
5.0
Martin W
If you are building a technical agency, Justin is the guy to talk to. He has been in the trenches, achieved tremendous success with his business in a short amount of time, and is not afraid to share his learning. He gave me on-point actionable advice, knew what challenges I should look out for, and gave me a roadmap to achieve my own goals. Definitely recommended!
Rafael B
Justin has very broad knowledge with all things CX. He helped us sharpen our value proposition and was very thoughtful on how he navigated the conversation according to our needs and offering. In addition he connected us to people in his network which is much more than what we anticipated!