About

Julianna Crozier is a dynamic marketing leader with over seven years of DTC experience, driving growth at the intersection of influencer strategy, creative brand storytelling, and digital campaign execution. She currently serves as Associate Director of Influencer Partnerships & Growth Marketing at Thrive Market, where she oversees strategy across TikTok, audio, and multi-channel influencer initiatives. Her work includes building VIP partnerships, activating influencer and UGC collectives, and shaping media plans spanning podcast, streaming, and CTV. Rising through Thrive Market over six years, she has played a pivotal role in business development, brand partnerships, and customer engagement. Earlier in her career, Julianna gained hands-on experience in marketing, events, and content creation across startups, agencies, and nonprofits. She is also an independent creative, with a portfolio in design and photography, reflecting her passion for storytelling beyond brand marketing. How They Can Help: 1. Build and scale UGC and prepaid influencer programs across TikTok, Instagram, Youtube, Affiliate, Podcast, and more. 2. Develop growth marketing campaigns focused on performance and ROI 3. Craft cross-channel brand partnerships that drive revenue and retention 4. Guide content strategy and creative ideation for influencer, paid and organic social campaigns 5. Mentor early-career marketers on breaking into influencer marketing