About

Juliana Haddad Litterio is a global executive and board advisor with 25+ years in consumer goods and related industries. As CEO and CFO of Thermacell Repellents, she scaled the business from $70M to $170M in three years, expanded internationally, and co-led a strategic sale that delivered a 7x return to investors. Previously, she spent two decades at Procter & Gamble, where she doubled P&G Brazil’s revenue to $2B and later restructured operations during a national economic crisis. Today she serves on multiple boards, advising scaling businesses and nonprofits on growth, M&A, and financial strategy. How She Can Help: 1. Advise CEOs and founders on scaling CPG and adjacent businesses from $5M–$100M+ 2. Guide M&A strategy, due diligence, and post-merger integration for growth and exit readiness 3. Support restructuring and turnaround efforts during economic volatility or leadership transitions 4. Mentor CFOs and finance leaders on strategic planning, capital raising, and governance 5. Coach executives on building high-performing teams and board relationships