Juliana Haddad Litterio
CPG CEO & CFO | Finance | Scale | M&A | International | 9-Figures Exit
About
Juliana Haddad Litterio is a global executive and board advisor with 25+ years in consumer goods and related industries. As CEO and CFO of Thermacell Repellents, she scaled the business from $70M to $170M in three years, expanded internationally, and co-led a strategic sale that delivered a 7x return to investors. Previously, she spent two decades at Procter & Gamble, where she doubled P&G Brazil’s revenue to $2B and later restructured operations during a national economic crisis. Today she serves on multiple boards, advising scaling businesses and nonprofits on growth, M&A, and financial strategy. How She Can Help: 1. Advise CEOs and founders on scaling CPG and adjacent businesses from $5M–$100M+ 2. Guide M&A strategy, due diligence, and post-merger integration for growth and exit readiness 3. Support restructuring and turnaround efforts during economic volatility or leadership transitions 4. Mentor CFOs and finance leaders on strategic planning, capital raising, and governance 5. Coach executives on building high-performing teams and board relationships
Experience
Advisory & Board Roles
Repurpose, PFLAG National, Invisible Hand, Tissini, Proviter OY, Leadership Transitions, LBFE Boston (1998–2025)
Finance Director, Western Europe Fabric Care
P&G, 2005–2007
FP&A & Commercial Finance Director
P&G Brazil, 2007–2013
CFO
P&G Brazil, 2013–2017
CEO & CFO
Thermacell Repellents Inc., 2020–2023
CFO, North America Gillette & Venus
Procter & Gamble, 2017
Links from Juliana
Mark Hamill talks with Juliana Haddad Litterio
Transition from global corporate CFO to CEO and now stepping in the Board space