Runs experimentation programs for subscription DTC brands, scoring tests on contribution dollars and LTV, not front-end conversion.
Ecommerce teams that want CRO framed through contribution dollars and payback period
Founders reworking subscription offer design, pricing, and discount structure
Brands building a landing page strategy and system
Note: To avoid conflicts of interest, I do not advise mens supplement brands. Juan Cruz Giusto runs eCommerce CRO and Landing Page Strategy at Mars Men, a subscription eCommerce. Previously, he built experimentation programs for other DTC brands, including work at Sharma Brands on David Protein and Little Words Project. His method is simple: growth should come from experiments, offer strategy, and P&L data, not "best practices". Book a call with Juan to: 1. Rebuild your CRO program around contribution margin, not front-end conversion. 2. Design a subscription offer with pricing, discounts, and payback period modeled out. 3. Set up an experimentation and landing page roadmap that makes brands more money
Kyle S
Mars Men
Sharma Brands
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