Runs experimentation programs for subscription DTC brands, scoring tests on contribution dollars and LTV, not front-end conversion.
Note: To avoid conflicts of interest, I do not advise men supplement brands. Juan Cruz Giusto runs eCommerce CRO and Landing Page Strategy at Mars Men, a subscription eCommerce. Previously, he built experimentation programs for other DTC brands, including work at Sharma Brands on David Protein and Little Words Project. His method is simple: growth should come from experiments, offer strategy, and P&L data, not "best practices". Book a call with Juan to: 1. Rebuild your CRO program around contribution margin, not front-end conversion. 2. Design a subscription offer with pricing, discounts, and payback period modeled out. 3. Set up an experimentation and landing page roadmap that makes brands more money
Ecommerce teams that want CRO framed through contribution dollars and payback period
Founders reworking subscription offer design, pricing, and discount structure
Brands building a landing page strategy and system
Kyle S
Lennart V
Mars Men
Sharma Brands
Product Hackers
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