Runs experimentation programs for subscription DTC brands, scoring tests on contribution dollars and LTV, not front-end conversion.
Ecommerce teams that want CRO framed through contribution dollars and payback period
Founders reworking subscription offer design, pricing, and discount structure
Brands building a landing page strategy and system
Note: To avoid conflicts of interest, I do not advise mens supplement brands. Juan Cruz Giusto runs eCommerce CRO and Landing Page Strategy at Mars Men, a subscription eCommerce. Previously, he built experimentation programs for other DTC brands, including work at Sharma Brands on David Protein and Little Words Project. His method is simple: growth should come from experiments, offer strategy, and P&L data, not "best practices". Book a call with Juan to: 1. Rebuild your CRO program around contribution margin, not front-end conversion. 2. Design a subscription offer with pricing, discounts, and payback period modeled out. 3. Set up an experimentation and landing page roadmap that makes brands more money
Kyle S
He gave me new insights on CRO that I never knew. Extremely intelligent. 5/5.
Mars Men
I own the eCommerce engine end to end: experimentation roadmap, landing page strategy, quiz funnels, product page optimization, upsell/cross-sell architecture, and the tech stack behind it all.
Sharma Brands
Built experimentation programs for subscription DTC brands, with work spanning David Protein and Little Words Project.
Product Hackers
Managed growth initiatives across ecommerce clients.
A focused video call to solve your problems.
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