Jordan Narducci

Who is this for?

Jordan Narducci is a seasoned e-commerce executive and investor who has spent over a decade launching, scaling, and managing direct-to-consumer businesses across hyper-growth startups and global Fortune 500 giants. His deep expertise in retention and subscription strategy stems from his foundational roles at powerhouse brands. Most notably, as the VP and Head of E-Commerce at the fast-growing sports nutrition brand Momentous, he completely overhauled their retention engine, successfully driving subscription opt-ins from twenty percent to over fifty percent while dramatically scaling lifetime value. Before founding his own growth consultancy, DTCPG, Jordan served as the Director of Global Direct to Consumer eCommerce at the Kellogg Company, where he shaped the global DTC strategy for one of the world's most recognizable food conglomerates. He also spearheaded the e-commerce efforts at SnackNation, launching and scaling their digital business while building out key data analytics products. Today, as the Founder and CEO of DTCPG and a Partner at Summertime Capital, Jordan leverages his extensive operational background to advise and invest in early-stage CPG brands, helping them implement elite retention tactics, reduce churn, and build profitable, sustainable growth engines. Book a call with Jordan to: 1. Increase subscription opt-in rates and scale customer lifetime value (LTV). 2. Implement smart churn prevention tactics and pause flows to retain customers. 3. Build data-driven retention strategies that reduce reliance on paid acquisition. 4. Transition from traditional funnel marketing to a hyper-optimized retention machine. 5. Structure and pitch your seed-stage CPG brand for venture capital investment.

Publications

How to Optimize Subscription Offers for Better Retention and Profit

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