Scaling DTC brands to 9-figures.
Jordan took Instant Hydration to its first six-figure day in 105 days. He'll show you the paid media math behind it. Jordan co-founded Instant Hydration, the powdered hydration brand he built with Diff Eyewear founder Zach Gordan, and Motif Digital, the agency behind the growth engine. He runs subscription CPG the way it actually compounds: find the CAC Meta wants to charge you, then scale into it instead of fighting it. Before the brand, he wrote and ran individual ads that each cleared seven figures for some of the largest personal brands in the market. That's the operator underneath the founder. He treats copy as the fire starter for everything downstream, scripts, ads, email, landing pages, and buys media against numbers rather than hunches. Book a call with Jordan to: 1. Find your "Natural CAC" and scale into it without runaway costs 2. Build a subscription model that compounds instead of churning 3. Write ad creative and scripts that carry the buy, not the budget 4. Structure a testing framework that tells you what to scale 5. Turn paid social into a predictable growth engine on Meta
Alex L
Jordan's track record is elite, so I came in with high expectations. He exceeded them within five minutes. He instantly understood complex challenges across creative, scaling frameworks, agency operations, and brand building. Most importantly, he actually cares. I came looking for answers to specific questions. I left with insights that made most of those questions irrelevant. The most valuable advice isn't the answers you're looking for—it's the unknown unknowns, the blind spots you don't even think to question. That's what separates a good mentor from a great one. From a business perspective, the ROI was easily 100x. On a personal level, I got advice you simply can't put a price on. Thank you Jordan. Let's send it
Kyle H
It was great talking with Jordan. He is a super insightful, selfless individual and you can feel that he just wants you to win. Whether it's big business advice or nitty gritty media buying tactics he was able to answer everything. It was a conversation that opened my mind to a whole other level and gave me clarity on the next step forward. He could probably put a Guarantee in his mentor pass profile that it's guaranteed to walk away with a golden nugget of information that is worth 10X the investment. Don't second guess if you should book a call - just do it.

Prince N
Something that has always fascinated me about Jordan is his ability to break down complex concepts, be it advertising or life, into practical, actionable insights. The amount of value Jordan shared around creative strategy, ad testing, scaling, messaging, offers, and marketing mindset was incredible. I came out of this call not only as a better marketer and advertiser, but also as a better human being. Incredibly grateful to have had this call. On my way to creating a six-figure ad ;)
Chad H
Clarity is so rare in business. Really understanding what's working, what isn't, and what needs to be done so you can just do the things that move the needle are invaluable. Jordan clearly identified some good things, things we can fix, and I came out of the call understanding how we can scale. Incredible value. Worth 100x what was paid. Much appreciated.
Elliot V
The call with Jordan went great. Gave me some actionable ideas to go and execute for my ecommerce business. Will definitely speak with him again and highly recommend speaking with him if you need help growing your business.
Instant Hydration · 2024 – Present
Scaled Instant Hydration to $100M+
Motif Digital · 2021 – Present
Omni-channel media buying and creative agency that manages some of the best DTC, Info & SaaS brands in the market
Consulting.com · 2017 – 2019
Media buyer at consulting.com
A focused video call to solve your problems.
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