Jordan Long

Having spent a year overseeing changes to the product roadmap at Airbnb to enable increased monetization and efficiency through content monetization (implementation of headless CMS and content schemas for localization and content distribution through host hub and help center), I worked with the global efficiency team to develop and produce the Alumni Portal platform to provide a human capital solution to ease the transition of the COVID related downsizing.

I was tapped to join Orchid Health, a genetics startup, to lead their Seed Raise. Based on the growth and launch strategy I incorporated into the firm's pitch, which included strategic changes to the product roadmap, 4.5MM in Seed funding was raised from Refactor Capital, Village Global, Day One Ventures, Olive Capital, and Boom Capital

Adidas' social media agency of record Annex88 had a major issue regarding the launch of the Deerupt sneaker. They needed to be able to showcase the shoe prior to sale to drive earned media and sales, but they needed to shut down opportunities for counterfeiters to reproduce the shoe and undercut the marketing efforts and retail sales. I designed an AR unboxing experience and oversaw the technical implementation. I won a Shorty Award and a Webby Award for the work.

Led growth marketing and revenue generation for EdApp Microlearning overseeing the US, European and Australian growth teams. I implemented a marketing strategy based on social selling techniques raising brand awareness for EdApp through a series of in-person panel-based events. The series called Paradigm Shifters brought together leaders within the learning and development and performance sectors of corporate development including Julie Rice of Soul Cycle, Ariam Mogos of the UN Innovation Fund, Donna Scarola of Johnson and Johnson, and Ian Saville of Facebook. The event series sold out in each instance and became a primary driver of brand elevation and revenue for the company. Under my leadership, the team grew from 8 to 45 and was acquired by the Australian firm Safety Culture.

Third hire and first commercial hire of a stealth mode geospatial data company providing military-grade GPS for civilian use (accuracy to 1cm) via advanced input filtering. Algorithm solved for urban canyoning allowing hyper-precise targeting for consumer journeys in major urban areas. Secured channel partnerships with Salesforce Marketing Cloud, Urban Airship, Oracle and commercial agreements with Starbucks, Amazon and Shell Oil prior to Amazon acquisition