About

Jordan Finger is a veteran growth executive with more than 25 years of experience engineering enterprise value for direct-to-consumer and consumer brands. He operates at the intersection of capital allocation and growth, building institutional-grade acquisition, monetization, and retention systems that compound value rather than erode margins. His work is grounded in the belief that growth should become more efficient as companies scale—and when it does not, the underlying system is broken. Jordan has been a key architect behind multiple landmark exits, including Freshly’s scale from $5M to $200M ARR in 24 months ahead of its $1B acquisition by Nestlé, and Nutrafol’s acquisition by Unilever after he built its DTC customer acquisition platform. As Founder and CEO of Ardis Health, he built and scaled a global DTC brand portfolio to over $50M in annual revenue. Across his career, he has managed more than $900M in growth capital with a strict focus on unit economics and net profitability. Today, Jordan serves as Chief Growth Officer at Noal Partners, where he installs growth infrastructure for founders and private equity portfolios scaling from $10M to $200M+ in revenue. His work focuses on preparing companies for high-multiple exits by aligning marketing with finance, shortening payback periods, and transforming customer acquisition into a defensible enterprise asset. How Jordan Can Help: 1. Design finance-aligned growth systems that increase enterprise value and exit multiples 2. Conduct marketing and growth due diligence for private equity acquisitions 3. Fix stalled or inefficient acquisition engines eroding profitability 4. Optimize unit economics, payback periods, and contribution margins at scale 5. Prepare DTC and CPG brands for capital raises or strategic exits