About

Jordan DeCicco is the Founder and CEO of Kitu Super Coffee, a brand born from his days as a collegiate athlete looking for a healthier energy option. Unsatisfied with sugary bottled coffees and energy drinks, he blended his own version in his dorm room — a creation that grew into one of the fastest-rising better-for-you beverage companies in the U.S. Since founding the company in 2016, Jordan has scaled Super Coffee into a household name, now leading a young and ambitious team from Austin, Texas. His leadership spans product innovation, foodservice, and convenience sales, all guided by the belief that positive energy drives positive change. How They Can Help: 1. Guide founders on taking a consumer idea from concept to shelf 2. Share insights on scaling CPG startups nationally 3. Advise on product innovation in competitive markets 4. Coach young entrepreneurs on leadership and culture building 5. Discuss fundraising and navigating the beverage industry