Jordan DeCicco
Founder & CEO at Super Coffee
About
Jordan DeCicco is the Founder and CEO of Kitu Super Coffee, a brand born from his days as a collegiate athlete looking for a healthier energy option. Unsatisfied with sugary bottled coffees and energy drinks, he blended his own version in his dorm room — a creation that grew into one of the fastest-rising better-for-you beverage companies in the U.S. Since founding the company in 2016, Jordan has scaled Super Coffee into a household name, now leading a young and ambitious team from Austin, Texas. His leadership spans product innovation, foodservice, and convenience sales, all guided by the belief that positive energy drives positive change. How They Can Help: 1. Guide founders on taking a consumer idea from concept to shelf 2. Share insights on scaling CPG startups nationally 3. Advise on product innovation in competitive markets 4. Coach young entrepreneurs on leadership and culture building 5. Discuss fundraising and navigating the beverage industry
Experience
Founder
Super Coffee, Jan 2016 – Present
President
Super Coffee, Dec 2016 – Present
Chief Executive Officer
Super Coffee, Nov 2024 – Present
Links from Jordan
Entrepreneur Jordan DeCicco Shares His Shark Tank Experience and More
The Southern Management Leadership Program presents a chat with Jordan DeCicco, Founder, Kitu Life & Super Coffee. Jordan talks about how he went from dorm-room entrepreneur to millionaire.
5.0
Keith H