Pioneered the creator and podcast marketing channel with Tim Ferris and scaled it to $50M/year.
Consumer and DTC brands scaling past $1M
Founders over-reliant on Meta for growth
Teams building a creator or podcast program
Jon scaled AG1 from $10M to $650M in revenue over seven years, growing the team from about 10 people to 350. He joined in 2017 as a generalist and rose through partnerships, growth, and Chief Revenue Officer to Chief Marketing and Growth Officer. He built AG1's creator-led marketing engine, starting with a single Tim Ferriss podcast deal and scaling it to roughly $50M a year across podcasts, YouTube, Instagram, TikTok, and newsletters. That made AG1 the category's dominant audio advertiser, and he ran the same creator-first playbook into the UK and Australia. His background is finance and accounting, so he builds growth around cash flow, P&L, and unit economics, not last-click dashboards. He helps founders pattern-match their market, avoid the six- and seven-figure channel mistakes, and put money where it compounds. Book a call with Jon to: 1. Allocate brand vs performance spend 2. Build a creator-led marketing program 3. Structure podcast and influencer deals 4. Model growth to your P&L 5. Choose the right growth channels
AG1
Scaled AG1 from $10M to $650M in revenue over seven years. Joined in 2017 as a generalist and rose through partnerships, growth, and Chief Revenue Officer, building the creator-led marketing engine to roughly $50M a year and leading marketing across North America, the UK, and Australia.
Advises consumer and DTC founders on growth strategy, marketing channels, and partnerships.
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