Pioneered AG1's podcast and creator marketing channels selling over $1.5B in green powder.
Founders over-reliant on Meta for growth
Scaling and allocating 5-9 figure marketing investment
Balance brand vs performance
If you've ever heard about AG1 through a podcast, a newsletter, a YouTuber, or a creator—that was Jon's doing. Starting in 2017, Jon scaled AG1 from $10M to $630M+ in revenue over seven years—more than $1.5B in total sales. He joined as an individual contributor when the whole company was 20 people, and left as Chief Growth & Marketing Officer, leading a team of 90 inside a 350-person business, across brand, marketing, and the entire customer function. While the industry poured 90% of its money into Meta, Jon spent his on people. He built the team that worked with thousands of creators and deployed high eight figures a year—finding the balance between brand and performance that turned AG1 into one of the most recognized wellness brands in the world. In seven years he forecasted inventory, led financial closes, wrote copy, built channels from scratch, launched go-to-market in new geographies, built software, restructured departments and teams, and signed a $10M-a-year deal with Joe Rogan. He works three inches deep and thirty thousand feet up. No formal marketing training—his background is finance and accounting, and a childhood spent around Louis Vuitton taught him to respect the brand and the customer. So he builds growth on cash flow, P&L, and unit economics without ever forgetting either. He's made the mistakes founders make between the first floor and unicorn status, so he can help you skip the six-to-nine-figure ones. Book a call with Jon to: 1. Build podcast and influencer programs 2. Balance brand and performance spend 3. Scale on unit economics without sacrificing brand 4. Develop new channel strategies from first principles 5. Lead a customer-driven company
Santiago R
AG1
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