Jia Waterhouse

Scaling 9-Figure Consumer Brands. Former COO at ARMRA. Former GM at Lashify.

Help founders scale brands from early traction to 9-figure, omnichannel businesses. Former COO who has led operations, supply chain, finance, retail, growth, and organizational design. Get practical advice on scaling, hiring, profitability, and M&A readiness.

Expertise

CPG
Operations
Hypergrowth
Org Design
DTC
M&A Readiness
Supply Chain
KPI Design

How can Jia help you?

Org Design for Hypergrowth

Build the team structure and hiring roadmap your brand needs to scale without breaking.

KPI & Measurement System Build

Create a shared metrics framework that connects marketing performance to overall business health.

Cross-Functional Alignment Audit

Diagnose and fix the silos causing your marketing, finance, and ops teams to optimize against each other.

M&A Readiness Assessment

Evaluate your business against what strategic buyers and investors will scrutinize in diligence.

Operational Bottleneck Sprint

Identify the specific operational breakdowns slowing your growth and build a fix plan.

Supply Chain & Infrastructure Review

Pressure-test your supply chain and operational infrastructure against your next stage of scale.

Who is this for?

CPG founders scaling from 7 figures toward 9-figure revenue

Operators navigating hypergrowth complexity without a clear org structure

Founders preparing for M&A or investor diligence in the next 12 months

Jia Waterhouse’s Biography

Jia Waterhouse has 15+ years of experience scaling founder-led consumer brands from early-stage startups to 9-figure, omnichannel businesses. Her expertise spans operations, supply chain, finance, growth marketing, retail expansion, organizational design, and executive leadership. She has a proven blueprint for building scalable operating systems, leading cross-functional teams, driving profitability, and preparing businesses for M&A readiness. She brings deep experience advising founders through rapid growth, operational transformation, leadership development, and strategic decision-making. Book a call with Jia to: Scale operations without losing startup speed Build high-performing leadership teams Navigate supply chain and global sourcing best practices Design an omnichannel retail expansion strategy Improve P&L performance and profitability Prepare for operational due diligence and M&A readiness Coach founders and executive leadership teams

Experience

Chief Operating Officer

ARMRA · Apr 2022 – Jul 2026

Served as the COO, leading the transformation of a founder-led wellness startup into a nationally recognized omnichannel consumer brand. Built and scaled the company infrastructure across operations, supply chain, finance, growth marketing, retail, customer experience, HR, and technology while establishing the systems, leadership team, and operating cadence required for sustainable growth. Led profitability initiatives, retail expansion, organizational design, and enterprise readiness

General Manager

Lashify

Led cross-functional operations for a high-growth beauty brand during a period of rapid domestic and international expansion. Oversaw global operations, supply chain, finance, marketing, and market expansion while strengthening organizational structure and operational scalability. Drove operational excellence through systems implementation, vendor optimization, cost improvements, and cross-functional execution to support sustained growth across multiple markets.

Booking policy

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Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism

From$720$360/ session