Helping CPG founders with org design, recruiting, supply chain, finance, M&A, and more.
CPG founders scaling from 7 figures toward 9-figure revenue
Operators navigating hypergrowth complexity without a clear org structure
Founders preparing for M&A or investor diligence in the next 12 months
Jia Waterhouse spent 4.5 years as COO of ARMRA, joining as employee #4 and building every department, team structure, and cross-functional system required to reach 9-figure revenue within two years — while making the business profitable within the first three months. Before ARMRA, she served as General Manager at Lashify, with a career rooted entirely in CPG across fashion, wellness, and beauty. Her operating lens is uncommon: she connects marketing, finance, and operations into a single coherent system, rather than letting departments optimize in isolation. She has built org charts, KPI frameworks, supply chain processes, and M&A-ready infrastructure from scratch — at the speed hypergrowth demands. Jia works with founders who have strong product-market fit but need the operating architecture to match. She brings the blueprints, the sequencing, and the decision frameworks so founders can build with confidence rather than scrambling to catch up. Book a call with Jia to: 1. Design the org structure and team roadmap your brand needs at its next growth stage 2. Build KPI and measurement systems that connect marketing performance to business economics 3. Align marketing, finance, and operations so decisions get made from the same playbook 4. Pressure-test your business infrastructure and identify what breaks before scale does 5. Prepare for M&A or diligence with the systems and documentation that buyers expect
ARMRA · Apr 2022 – Jul 2026
Joined as employee #4 and built every department, team structure, and operational system from the ground up. Grew the company to nearly 100 employees and 9-figure revenue within two years. Made the business profitable within three months of joining. Oversaw omnichannel expansion into Target, Walmart, Whole Foods, Sprouts, and Ulta Beauty.
Lashify
Served as General Manager at Lashify, a DTC beauty brand, contributing to operational scale and business infrastructure in a high-growth consumer environment.
Bring what's keeping you stuck. Leave with a plan.