Help founders scale brands from early traction to 9-figure, omnichannel businesses. Former COO who has led operations, supply chain, finance, retail, growth, and organizational design. Get practical advice on scaling, hiring, profitability, and M&A readiness.
CPG founders scaling from 7 figures toward 9-figure revenue
Operators navigating hypergrowth complexity without a clear org structure
Founders preparing for M&A or investor diligence in the next 12 months
Jia Waterhouse has 15+ years of experience scaling founder-led consumer brands from early-stage startups to 9-figure, omnichannel businesses. Her expertise spans operations, supply chain, finance, growth marketing, retail expansion, organizational design, and executive leadership. She has a proven blueprint for building scalable operating systems, leading cross-functional teams, driving profitability, and preparing businesses for M&A readiness. She brings deep experience advising founders through rapid growth, operational transformation, leadership development, and strategic decision-making. Book a call with Jia to: Scale operations without losing startup speed Build high-performing leadership teams Navigate supply chain and global sourcing best practices Design an omnichannel retail expansion strategy Improve P&L performance and profitability Prepare for operational due diligence and M&A readiness Coach founders and executive leadership teams
ARMRA · Apr 2022 – Jul 2026
Served as the COO, leading the transformation of a founder-led wellness startup into a nationally recognized omnichannel consumer brand. Built and scaled the company infrastructure across operations, supply chain, finance, growth marketing, retail, customer experience, HR, and technology while establishing the systems, leadership team, and operating cadence required for sustainable growth. Led profitability initiatives, retail expansion, organizational design, and enterprise readiness
Lashify
Led cross-functional operations for a high-growth beauty brand during a period of rapid domestic and international expansion. Oversaw global operations, supply chain, finance, marketing, and market expansion while strengthening organizational structure and operational scalability. Drove operational excellence through systems implementation, vendor optimization, cost improvements, and cross-functional execution to support sustained growth across multiple markets.
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