Jesse DeBear
COO @ Lunar Solar Group, Fractional CMO and Agency Advisor in DTC
About
Currently COO at Lunar Solar Group and Founder of DeBear Direct, an executive consulting service helping both DTC Agencies and Brands reach the next level. Jesse spent 5 years at DTC agency powerhouse, MuteSix, building and leading the Client Success department from scratch. Post-acquisition, Jesse has gone off on his own to lend his knowledge and expertise to hungry leaders in the space as a strategic advisor.
Experience
Chief Operating Officer, Lunar//Solar
Lunar Solar Group stands at the forefront of driving transformational growth for disruptive brands. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we break through growth barriers with proprietary technology, innovative strategies, and flawless channel execution. Our mission at Lunar is clear: "To provide commerce enablement technology and digital marketing services that drive transformational growth for our clients." As part of this incredible team, I am eager to contribute to our vision of helping bold brands grow beyond their limits.
Owner, DeBear Direct, LLC
After a successful exit from MuteSix, I have gone off on my own as a strategic adviser to growing DTC agencies and brands alike. With agencies, I am advising leadership teams on improving client relations, retention, operations, and organic growth. With brands, I act as a fractional CMO with a focus on digital media, helping to scale with a focus on innovative best practices.
DTC Partnership Network
I have a large partnership network in the space and can assist with facilitating strategic introductions to boost growth. This includes an exclusive slack community with 150+ vetted marketing professionals that I have personally worked with, 12+ media agencies, 4 creative agencies, and preferred partners for CRO, SEO, and staffing/recruitment. I am also an active member across other prominent DTC and Founder communities in the space.
SVP, Client Success @ MuteSix
Built the Client Success department at MuteSix from one person to 32 total team members at our peak. Working directly for co-founders Steve Weiss and Dan Rutberg, I was a key contributor and team leader during the agency acquisition by Dentsu. The CS department oversaw client relations, reporting, project management, internal operations, and culture.
Guthy-Renker/Proactiv
Jesse spent 4 years working at the legendary DTC shop, Guthy-Renker, primarily on Proactiv. Jesse's small team was responsible for the majority of the digital marketing budget, executing campaigns across YouTube, Native/Content, Facebook, and publisher partnerships with an annual ad budget of ~$20M.
13+ Years in Digital DTC Performance
Jesse's well-rounded experiences come from working across businesses of all sizes, from small start-ups to enterprise brands, to cutting-edge agency partners, through major wins, failures, pivots, and successful exits.
Links from Jesse
How to Build and Scale your Ad Agency w/ Charley Tichenor
Jesse and Charley talk about the gap between what clients need in the real world and what agencies are providing. Learn the finer points of client management, onboarding, and contracts! We talk tips on how to scale an agency and build a structure that meets the needs of clients in the real world.
5.0
Martin W
Jesse is the go-to guy for everything related to agencies and DTC. He provided me with in-depth, actionable steps for my GTM strategy. The ROI on my session with Jesse is already proving invaluable for my business. Thanks again, Jesse!
Paul
I had a very valuable conversation with Jesse who could give me actionable tips for my GTM and is very keen to open his network.
Luke T
Super helpful GTM advice, specifically around partnerships. Thanks Jesse
Anmar A
Kenny H