Jermain Gil

Jermain Gil joined Good Ranchers as employee #2 and helped scale the business to $100M+ in annual revenue. He served as COO before moving into the chief growth officer role, bringing an operator's perspective to building a brand and acquiring customers. His approach connects brand building through podcasts, TV and radio with performance marketing for acquisition. He understands how those channels work together: building familiarity and trust before a customer sees an ad, then turning that demand into a purchase. He helps founders decide where to invest, how to sequence channels and when to give a new channel time to work. Jermain also helps teams measure the impact across channels. That includes using holdout tests to understand what a channel adds, evaluating blended acquisition costs and connecting acquisition decisions to long-term customer value. Book a call with Jermain to: 1. Balance brand building with performance marketing 2. Build a podcast, TV and radio strategy 3. Connect brand investment to customer acquisition 4. Design holdout tests to measure channel impact 5. Allocate spend using blended CAC and customer value

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