I help SaaS founders build products brands will buy while making better decisions about growth, profitability, teams, and exits.
Shopify app and eCommerce SaaS founders
Founders and CEOs navigating the $1 million - $20 million ARR stage
Executives dealing with stalled growth, restructuring, or a potential sale
I’ve spent 15+ years building internet businesses, primarily at the intersection of eCommerce, SaaS, and customer data. In 2020, I cofounded KnoCommerce (KNO) and led it from prototype to product-market fit in 18 months. KNO was acquired by WeCommerce (now Tiny) in 2022 and has since grown into one of the leading customer-insights platforms in eCommerce, processing hundreds of millions of question responses annually for brands representing nearly $30 billion in GMV. I later became CEO of Stamped, KNO, and Repeat. That role gave me a different kind of operating experience: leading a mature eCommerce software portfolio, resetting strategy, rebuilding teams, reducing costs, improving margins, and making difficult decisions when growth alone was no longer the answer. My experience spans zero-to-one product development, positioning and pricing, Shopify ecosystem go-to-market, customer research, organizational design, executive leadership, profitability, acquisitions, post-acquisition integration, and exit preparation. I’m especially useful when the problem doesn’t fit neatly into one function. How I can help: - eCommerce SaaS Product & Positioning Review: Determine what to build, who it is for, and whether merchants will actually pay for it. - Pricing, GTM & Shopify Ecosystem Strategy: Improve pricing, positioning, partnerships, sales, and distribution within eCommerce. - Profitability & Turnaround Diagnostic: Find where the business is leaking money and build a plan to improve margins without indiscriminately cutting. - Customer Insight & Attribution Strategy: Use surveys, reviews, behavioral data, and direct customer feedback to make better growth and product decisions. - Acquisition & Exit Readiness: Evaluate whether to raise, bootstrap, acquire, sell, or simply make the business more valuable before deciding.
Traian T
Niwin S
Kno · Jun 2020 – Jul 2026
Stamped · Feb 2025 – Jul 2026
Colorado Glasses · Jun 2016 – Jan 2021
WP Overnight · Dec 2012 – Dec 2016
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