About

Jason Berkowitz is the architect behind Break The Web, a search marketing agency designed to strip the mystery and "annoyance" out of SEO for ambitious DTC and B2C brands. His journey didn’t begin in a corporate boardroom but in a gym. As a personal trainer in New York City facing a plateau in new clientele, Jason turned to the then-mysterious world of search engines to save his business. By successfully ranking his fitness brand at the top of Google for hyper-competitive "New York" keywords, he experienced a paradigm shift: he was more obsessed with solving the algorithmic puzzle of search than he was with physical training. Since officially launching Break The Web, Jason has led a team of specialists in moving beyond traditional keyword chasing. He advocates for a strategic pivot toward "Revenue-First" SEO—focusing on middle and bottom-of-the-funnel content that captures high-intent users rather than just raw traffic. A frequent voice on industry podcasts and a lecturer at universities, Jason has built a reputation for debunking SEO myths and helping in-house marketing teams integrate organic search with their broader business objectives. His approach is rooted in over 15 years of experience navigating the shifting tides of Google’s algorithms, ensuring brands build lasting digital authority in the age of AI-driven search. How Jason Can Help: 1. How to transition from "vanity traffic" to a revenue-first SEO strategy that drives actual sales. 2. How to navigate the impact of AI on search results and protect your organic visibility. 3. How to build a high-authority brand presence that Google recognizes as a trusted entity. 4. How to perform a "No-BS" SEO audit to identify why your rankings have stalled. 5. How to vet and manage SEO partners or build a high-performing in-house search team.