Jasmine Rayonia
Growth + Integrated Marketing Strategist | DTC | Head of Growth @ SURI (prev. Brooklinen)
About
Jasmine Rayonia is currently the Head of US Growth at London-based B-Corp SURI. Previously, she served as the Director of Growth Marketing at Brooklinen, the leading e-commerce disruptor in the home essentials space. Since joining Brooklinen in early 2018 as one of its earliest hires, Jasmine led the growth marketing team responsible for scaling Brooklinen’s brand presence both online and offline, including pioneering their TikTok presence and driving impactful subway advertising campaigns to engage captive audiences. With 8+ years of experience across ad tech and retail industries, Jasmine has navigated the evolving landscapes of creative strategy, measurement, and financial discipline to drive growth. She now focuses on helping brands achieve similar success through holistic growth strategies centered around authentically connecting with consumers.
Experience
Head of USA Growth, SURI
Award-winning electric toothbrushes, designed in London
Growth + Integrated Strategic Advisor
Freelance Consultant
Director of Growth Marketing, Brooklinen
Joined as one of the first hires on the Brooklinen marketing team, and navigated the DTC e-commerce landscape for 7 years - empowering the company to profitably grow from Series A to $200M.
Growth Marketing Foundational Co-op, Rue La La (acquired by Gilt)
Paid Social Foundations
Growth Marketing Foundational Co-op, Adobe
Paid Search Foundations
Links from Jasmine
5.0
Daniel J
Had a great chat with Jasmine about attribution and marketing from a holistic perspective. She shared some great insights and recommendations on how to start improving our system and identifying potential halo effects even without having an MMM just yet. Very experienced and with a great willingness to help!
Laurent V
Super attentive and provided amazing feedback!