About

Jacob Sappington, also known as "The DTC Email Guy," is a partner at the renowned Homestead agency, where he leads email marketing and customer retention efforts. With a razor-sharp focus on maximizing customer lifetime value, Jacob has established himself as an expert in the world of direct-to-consumer (DTC) ecommerce. Before joining Homestead, Jacob served as the Manager of Retention at 4x400, a modern-day holding company specializing in acquiring, operating, and growing DTC ecommerce brands. During his tenure at 4x400, Jacob played an instrumental role in driving customer loyalty and engagement through innovative email marketing strategies and retention initiatives. With a keen understanding of the DTC landscape, Jacob brings a wealth of knowledge and experience to the table, making him a sought-after mentor for ecommerce brands looking to supercharge their email marketing game and customer retention efforts.