A software engineer turned AI architect, Jacob specializes in building high-performance marketing systems and autonomous agents that scale creative production and automate the "invisible" operational workflows for elite DTC brands.
Jacob Posel is the Founder and CEO of HQ, an AI operating system for teams. He's spent his career building AI systems that make companies faster. Most recently, he consulted at Google Labs, where he helped build Pomelli, Google's AI marketing product. Before that, he was Director of AI at Common Thread Collective, where he rebuilt the agency around AI: designing the internal infrastructure that let a creative and media team plan strategy and produce ads at a scale no headcount could match. A software engineer and data scientist by training, Jacob connects the whole stack: data pipelines, creative production, and the growth decisions they feed. His work spans fine-tuning image models like Flux, building go-to-market agents that turn sales data and customer reviews into strategy, and automating the low-leverage work that eats a team's week. The through-line is what he calls Human-Obsessed AI: systems built to amplify the people using them, not replace them. He's helped countless companies implement and roll out AI, from 9-figure growth marketing operations to early-stage teams, and now he's building the platform that makes it repeatable. What Jacob helps with: Deploying autonomous agents that act as an internal go-to-market and research team Building generative image and video into your creative pipeline to multiply production volume Turning unstructured sales and review data into strategic action with LLM pipelines Automating low-leverage operational work, with meaningful productivity gains in the first 30 days Laying the technical foundation for lasting AI capability inside an e-commerce or DTC organization
Scaling a new venture focused on the intersection of agentic AI and operational business infrastructure.
Advising on the deployment and strategic application of cutting-edge AI models for enterprise and developer ecosystems.
Engineered a 25% teamwide productivity boost in 30 days by implementing autonomous agents and custom AI workflows.
Architected end-to-end systems integrating logistics and inventory data for 9-figure brands to drive marketing efficiency.
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