Jaclyn Fu

Co-Founder & Co-CEO, Pepper

Jaclyn Fu is a mission-driven founder who turned a niche pain point into an eight-figure DTC business that makes bras for small-chested women.

Expertise

Community Building
Product-Market Fit
Brand Storytelling
Dtc
Bootstrapped
Acquisition
Crowdfunding
Growth marketing

Jaclyn Fu’s Biography

Jaclyn Fu is the Co-Founder and Co-CEO of Pepper, an eight-figure DTC intimate apparel company revolutionizing fit for small-chested women. Launched in 2017 as a Kickstarter campaign that was 100% funded in 10 hours, Pepper sold over one million bras last year and has built a passionate community of customers who feel seen and celebrated — all without venture funding. Looking to build and scale a profitable DTC brand? As a mentor, Jaclyn offers actionable insights on honing in on the metrics that matter, acquiring your first customers using performance-driven community building, and fueling growth without venture capital. Jaclyn is recognized on Forbes 30 Under 30, Cosmopolitan’s The New C-Suite, Inc Magazine Top 100 Female Founders; and is looking forward to helping you accelerate.

Frequently asked

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Booking policy

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What is the policy for mentor cancellations or no-shows?

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Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism