Jackson Blackledge

Google & YouTube Ads Expert | Founder of Echelonn

I help established DTC brands turn Google and YouTube into profitable, predictable new-customer acquisition channels

Expertise

Google Ads
YouTube Ads
Ecommerce Growth
New Customer Acquisition
Google Shopping
Performance Max
Merchant Center
Product Feeds

How can Jackson help you?

Google Ads Account Audit & Expert Q&A

Bring your Google Ads account to a working session with Jackson and Filippo (Head of Google Ads). Dive into Search, Shopping, & YT. We'll diagnose wasted spend, tracking, and scaling bottlenecks—giving you clear answers, and an action plan.

New-Customer Acquisition Strategy

If strong ROAS isn't bringing new buyers, we’ll check if Google creates real demand or just captures existing intent. Then, we'll map the exact channel, ad, and tracking strategy to drive your next stage of growth.

Google & YouTube Scaling Plan

For brands ready to scale further, we’ll pinpoint your exact bottlenecks—across campaign structure, creative, feeds, and budget. You’ll leave knowing what to launch, fix, stop, and track to ensure you’re gaining profitable new buyers.

Agency Scaling Strategy

Bring your biggest agency bottleneck. We’ll work through it based on what I’ve learned scaling Echelonn beyond $1M/month with 80+ people.

YouTube Ads Growth Strategy

Bring your offer, creative and current setup. We’ll review your funnel, targeting and measurement, then map what to test next to turn YouTube into a profitable acquisition channel.

Google Ads Profitability Reality Check

If Google looks profitable but your P&L says otherwise, we’ll review tracking, attribution, branded traffic and new-customer reporting to work out what the account is really doing.

Who is this for?

7-to-9-Figure DTC Founders & CMOs

Meta-Heavy Brands Facing a Ceiling

Operators Suspecting Efficiency Leaks

Jackson Blackledge’s Biography

I started building ecommerce brands at 16 and eventually went all-in on Google Ads. Today I run Echelonn. We manage $20m+ a month in Google Ads spend across 300+ ecommerce brands including Frank Body, SPY+, Muscle Nation, ICON Amsterdam, Naked Nutrition, Sundays, SNOW, OBVI and CRAFTD. We’re also trusted by some of the biggest names in ecommerce, including Davie Fogarty and Alex Fedotoff. Google Ads is all we do. No Meta, email, TikTok or trying to be everything to everyone. We’ve gone extremely deep on Google and YouTube for ecommerce. We’ve scaled Echelonn past $1m/month in revenue, built a team of 80+ and grown 100%+ YoY every year since starting. If you’re an ecommerce brand, you can book me for anything Google or YouTube. Scaling, account structure, non-brand acquisition, Shopping, feeds, landing pages, tracking, creative or just getting a second opinion on what your current team is doing. Google Ads sessions also include my business partner Filippo, who heads up Google Ads at Echelonn and has built a lot of the systems and strategies our team uses across hundreds of accounts. Bring your account, numbers and whatever you’re stuck on. We’ll go through it and tell you what we’d actually do if it was our business. No generic coaching or recycled advice. If you run an established agency, you can also book me separately to talk sales, pricing, hiring, team structure, retention, fulfilment, leadership or scaling.

Experience

Founder & CEO at Echelonn

Echelonn · Jan 2020 – Present

Founded and scaled Echelonn into a specialist Google and YouTube growth partner for DTC ecommerce brands. Built the agency to over $1 million in monthly revenue, grew the team to 80+ people, and delivered 100%+ year-on-year growth every year since 2020. Lead the business across strategy, sales, pricing, hiring, leadership, operations, and client delivery while advising leading DTC founders and executive teams.