Hans Harris
DTC & Ecommerce Growth | Growth @ BrüMate
About
I am a multi-passionate digital marketing leader with deep expertise in direct to consumer & ecommerce growth. I have 10+ years of in-house, agency, and freelance experience. Ask me about: - Launching on TikTok Shop and making your first $1MM on the platform. Building a creative pipeline to support marketing spend from a few thousand dollars to tens of millions. - Battle-tested SEO strategies for commanding search engine real estate. - Measuring the efficacy of your marketing efforts and finding wasted spend (or areas of opportunity). - Creating influencer and brand ambassador programs that drive serious revenue. - Marketing SaaS products and a tech stack that supports your goals today and long-term. - Recruiting and managing high-performing in-office, hybrid, and remote marketing teams. - Assembling media plans and revenue forecasts that will blow away any finance team. - And more! Expertise: ✔ Measurement, attribution, & data viz ✔ Paid social ✔ PPC/SEM ✔ Programmatic display, video, OTT/CTV ✔ Affiliate ✔ Influencer ✔ PR ✔ SEO ✔ MarTech ✔ Creative experimentation ✔ Process innovation In October 2022 I joined the incredible team at BrüMate as their Director of Growth. BrüMate's insulated drinkware and coolers bring category-defining innovation to enhance your everyday. Previously, I led growth at Series B workwear brand BRUNT Workwear. BRUNT’s mission is to redefine the workwear category and outfit America’s tradesperson from head to toe. The BRUNT team is a scrappy group of innovators bringing much-needed change to an underserved market. Before moving in-house, I oversaw all client marketing at Firetoss. There, I led an exceptional group of marketers on a relentless pursuit to help our clients sell more online & generate qualified leads for their business through intelligent digital media strategies spanning PPC/SEM, programmatic, paid/ organic social, SEO, and more. I am a creative-minded digital marketing leader with expertise in building and managing integrated marketing teams that go above and beyond. I fell in love with marketing while founding and operating a custom snow ski manufacturing company in Salt Lake City, Utah.
Experience
BrüMate | Director of Growth
BRUNT Workwear | Director of Growth
HANS, LLC | Digital Marketing Consultant
Firetoss Agency | VP of Marketing
4.7
Amit C
Excellent at attribution and media buying incredibly helpful and truly a mentor who can clearly explain and guide you through the process. Brought so much clarity and structure to our media buying accounts.
Salim R
Great discussion, learned alot about how marketing operators think about expansion and the details they look into. Def reccomend Hans for anyone looking to get insight on marketing within large brands
Brian S
Hans is really knowledgable when it comes to all things DTC e-commerce. He also only speaks to things he knows and uses data to back up his recommendations. Highly recommend speaking with him on all things digital marketing.
Mev O
Benzion S
Hans helped us think really differently to help us identify reasons for our CPM increases lately.