About

Gil Resnick is a seasoned demand generation leader known for scaling Seed and Series A companies through a disciplined, revenue-first approach. Currently serving as Director of Demand Generation at Knowify, he oversees programs that convert budget directly into high-intent trials and demos across search, social, review platforms, influencer campaigns, AEO, and even in-house media such as the Cost Codes Show podcast. His work extends beyond acquisition—Gil partners closely with sales and SDR teams to strengthen qualification, accelerate deal cycles, and improve close rates. Prior to Knowify, Gil led demand generation at Big Health, where he transformed an events-heavy motion into a predictable digital engine and built a custom ABM program tailored to top enterprise accounts. Earlier roles at Profitero and Repsly cemented his reputation for driving a majority share of pipeline through multi-channel digital execution, rapid experimentation, and full-funnel optimization. Known for pairing creative instincts with analytical rigor, he is deeply motivated by the challenge of building scalable programs that still leave room for bold, high-impact ideas. How Gil Can Help: 1. Build or mature demand generation foundations for Seed–Series B startups 2. Create multi-channel paid strategies across search, social, review sites, and influencer programs 3. Strengthen marketing–sales alignment, SDR operations, and funnel conversion 4. Develop ABM programs for mid-market and enterprise selling 5. Implement martech, automation, and workflow improvements to increase efficiency