Fred Hart
Brand/Creative Strategist for Dr. Squatch, Monster Energy, Nestlé, KraftHeinz
About
Fred Hart is an award-winning brand strategist who transformed over 137 CPG brands, generating an average 54% YOY sales increase for clients. After scaling Interact from 4 to 30 people with offices in Boulder, NYC, and Austin, Fred launched Hart Brands with an innovative "open source agency model" that builds bespoke creative teams for each project. His work with brands like Nestlé, KraftHeinz, Dr. Squatch, and Monster Energy is guided by his philosophy: "People before products. Ideas over imitation. Challenge categories, not consumers." Here's how Fred can help your brand: 1. Develop breakthrough brand strategies 2. Create high-impact packaging design 3. Build custom creative teams for specific needs 4. Align design with business objectives 5. Navigate CPG growth with "Trojan horse positioning"
Experience
Brand & Design Consultant at Hart Brands
I'm a branding consultant, design strategist and creative director obsessed with building and studying CPG brands. Over the last decade, I've built a 30-person branding agency, transformed over 137 CPG brands, won 5 Design Effectiveness Awards in the last 4 years, and been entrusted by visionary founders and Fortune 500 companies to craft strategic design that moves businesses forward. I'm currently consulting with brands who's business challenges require creative solutions grounded in strategy, design and consumers.
Creative Director & Partner at Interact
Interact is a branding and packaging design firm, strategically located in Boulder CO, positioned at the epicenter of natural foods movement. We work exclusively with food and beverage brands and help shape progressive, innovative and forward-thinking companies with entrepreneurial-minded leadership.