Runs retention, email & SMS for 8–10 figure DTC brands like AG1, Ruggable & Caraway — after scaling and exiting his own 8-figure brand.
Heads of retention at 9-figure DTC brands tuning email and SMS
Founders who want retention to drive profit, not just repeat sends
Brands whose lifecycle flows are underperforming
Feras Khouri built and sold a DTC jewelry brand, MANSSION, taking it to 8 figures in sales before exiting. Then he founded New Standard Co., a boutique agency running email, SMS, and retention marketing for 8-, 9-, and 10-figure DTC brands. He's an operator first: he knows what these numbers look like from the founder's seat, not the pitch deck. Before e-commerce, he was a Senior Software Product Manager at Gogo Business Aviation and a Global Product Line Manager at Textron. That product background shows in how he thinks about retention. His view: retention starts with the product, it shapes acquisition efficiency, and 8-figure founders waste time on surface metrics instead of the ones that drive profit. Acquisition is growth. Retention is profit. Book a call with Feras to: 1. Audit your email and SMS program and find the flows that are leaking revenue. 2. Fix the retention metrics that actually move profit, not vanity dashboards. 3. Build a retention strategy that starts with product, not just post-purchase sends. 4. Cut CAC pressure by making retention improve your acquisition math. 5. Pressure-test your agency setup against how a fast-growing agency runs its own.
New Standard Co.
Founded and leads a boutique agency running email, SMS, and retention marketing for 8-, 9-, and 10-figure DTC brands.
MANSSION
Founded and scaled the DTC brand MANSSION to 8 figures in sales, then exited.
Gogo Business Aviation
Led software product as a Senior Product Manager in business aviation.
Textron
Managed a global product line.
Discover Financial Services
Worked in customer retention at a financial services company.
“The tactical retention audit framework used by 8-figure brands”
“Founder Fireside: Feras and Eric of New Standard”
“Retention Secrets from a $200M+ Specialist | Feras Khouri on BizUp Podcast”
“From One-Time Buyer to Brand Advocate”
A focused video call to solve your problems.
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