Runs retention, email & SMS for 8–10 figure DTC brands like AG1, Ruggable & Caraway — after scaling and exiting his own 8-figure brand.
Feras Khouri built and sold a DTC jewelry brand, MANSSION, taking it to 8 figures in sales before exiting. Then he founded New Standard Co., a boutique agency running email, SMS, and retention marketing for 8-, 9-, and 10-figure DTC brands. He's an operator first: he knows what these numbers look like from the founder's seat, not the pitch deck. Before e-commerce, he was a Senior Software Product Manager at Gogo Business Aviation and a Global Product Line Manager at Textron. That product background shows in how he thinks about retention. His view: retention starts with the product, it shapes acquisition efficiency, and 8-figure founders waste time on surface metrics instead of the ones that drive profit. Acquisition is growth. Retention is profit. Book a call with Feras to: 1. Audit your email and SMS program and find the flows that are leaking revenue. 2. Fix the retention metrics that actually move profit, not vanity dashboards. 3. Build a retention strategy that starts with product, not just post-purchase sends. 4. Cut CAC pressure by making retention improve your acquisition math. 5. Pressure-test your agency setup against how a fast-growing agency runs its own.
Heads of retention at 9-figure DTC brands tuning email and SMS
Founders who want retention to drive profit, not just repeat sends
Brands whose lifecycle flows are underperforming
New Standard Co.
MANSSION
Gogo Business Aviation
Textron
Discover Financial Services
“The tactical retention audit framework used by 8-figure brands”
“Founder Fireside: Feras and Eric of New Standard”
“Retention Secrets from a $200M+ Specialist | Feras Khouri on BizUp Podcast”
“From One-Time Buyer to Brand Advocate”
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