Erin Falter

Fractional CMO for DTC Brands

Super Mentor

5.0

150+ sessions

Scott D

“Erin is going to challenge everything about my brand and I'm here for it. Super excited to work with someone who can see the big picture, but understand the small details. 10/10”

About

DTC & Tech Executive Marketer helping your favorite brands scale with some of the top agencies

Experience

Fractional CMO

Deeply integrating with performance marketing teams with select clients. Current clients include: Dose, New Era Cap, FORM by Sami Clarke, and more.

Links from Erin

Founder of Pink Skies

Advising and deeply integrating with performance marketing teams at select DTC brands within health, mindfulness and culture.

WORKWORK

Newsletter highlighting the intersection of inner work with your outer worldly ambitions. This is for mindful marketers that like to grow.

Director of Marketing at Tydo

Help DTC brands make smarter, more informed decisions every day! Tydo is an analytics company that provides custom analytics services to high growth DTC brands.

Growth Strategy at Sharma Brands

I worked with Nik Sharma across his portfolio at Sharma Brands, helping some of your favorite DTC brands grow. Clients that I touched included Uniform Teeth, Lokai Elements, Poo Pourri, Supernatural, Hydrant, JUDY, Caraway, Cuyana, Juneshine and more.

HoneyHouse - TikTok House

I lived in the first adult Tik Tok house where we grew our account from 0-1.1M followers and got to partner with some brands who realized early how ripe the platform is for impressions. The purpose of Honey House was to bring ambitious, working couples together to create fun, family friendly content during a time when the world needed it. It's given me a deep understanding of what growth looks like on the platform as well as the importance of brands capitalizing on the viral exposure that is possible here and not on other platforms.

Marketing Director at WOLACO

Building a digital marketing infrastructure from the ground up for a bootstrapped athletic apparel startup. WOLACO stands for Way of Life Athletic Company. We created the first men's compression short with a functional sweat proof pocket for your phone and keys, inspiring you to truly live an active lifestyle.

5.0

Kenny H

Erin is an ideas machine! We had a great brainstorming session and she was able to unlock high ROI marketing activities that I had never considered. She provided tactical knowledge of how we can execute those ideas and even offered some introductions and additional resources. This was one of the most valuable MentorPass sessions I've ever had and I'll definitely be booking another one soon.

Steven G

Erin's outside-the-box thinking and vast ecommerce knowledge are truly impressive. She provides comprehensive, actionable advice across various areas - from acquisition to retention. Her unique perspective offers fresh solutions to problems. For a holistic and innovative view of ecommerce, Erin is the go-to mentor. A five-star experience!

Patrick A

Erin gave me some specific insight into the industry overall that reduced my anxiety by 90%. And after the sessions she reviewed my landing page and pointed out several AHA moments that instantly improved the flow and layout. I would highly recommend anyone get a sessions with Erin. Thanks Erin 😀

John Joe S

Erin's awesome. In addition to having great insights and and actionable advice, she's also a pleasure to talk to. Brings great energy and positivity to the conversation. 1MM% recommend talking with her if you're a D2C brand or a SaaS platform trying to sell into the space.

David D

Erin is brilliant and creative. She helped me see my app in a new way and ways to get more people to pay for my app and/or retain them. Plus, she had some fantastic ideas for boosting our brand, boosting the community, and using the positive outcomes for my paid ads.