Erin Falter
AI-First Consumer Brand Operator
Scott D
“Erin is going to challenge everything about my brand and I'm here for it. Super excited to work with someone who can see the big picture, but understand the small details. 10/10”
About
I'm a dynamic systems thinker that thrives in startup mode. With over a decade in digital marketing across various industries, I'm an early adopter, constantly experimenting with new channels, software, and increasingly building with AI, with an open mind and a positivity bias. I started my career in advertising at Razorfish and VaynerMedia, working across brands like Mercedes-Benz, General Electric, and WeWork before going deep into the DTC world. I joined Nik Sharma's team as his first hire, working across the Sharma Brands portfolio (Poo Pourri, Judy, Caraway, Cuyana, June Shine and more). One of my longest partnerships has been with Dose, starting scrappy on the growth side, creating their first paid landing page, then transitioning to retention and building the full lifecycle infrastructure. I've spent the last 3.5 years leading retention at New Era Cap, a 100-year-old brand with a large, complex customer base that allows me to segment at scale and push into AI-powered personalization in ways few brands have the data to attempt. Pulling insights from diverse industries and company life stages is my strength. - I've worked with brands at every stage: pre-launch and fundraising, high-growth startups chasing aggressive YoY goals, brands scaling toward acquisition, and mature companies growing their digital footprint. From $0 through nine figures. At each stage, I lead the strategy, roadmap, and the teams and agencies behind it. - I've worked across apparel, CPG, subscription, licensing, health and wellness, B2B tech, and gaming. Each vertical has made me a sharper operator. Right now that means an AI-first lens on every engagement, from personalization systems and customer knowledge bases to AEO and GEO in the era of generative shopping. TLDR: I've worked at every stage of consumer brand growth — pre-launch through nine figures — across apparel, CPG, health and wellness, B2B tech, gaming, and subscription. Data-driven, creative-minded, AI-first. I lead the roadmap, the teams, and the agencies.
Experience
Fractional CMO
Deeply integrating with performance marketing teams with select clients. Current clients include: Dose, New Era Cap, FORM by Sami Clarke, and more.
Links from Erin
5.0
Kenny H
Erin is an ideas machine! We had a great brainstorming session and she was able to unlock high ROI marketing activities that I had never considered. She provided tactical knowledge of how we can execute those ideas and even offered some introductions and additional resources. This was one of the most valuable MentorPass sessions I've ever had and I'll definitely be booking another one soon.
Steven G
Erin's outside-the-box thinking and vast ecommerce knowledge are truly impressive. She provides comprehensive, actionable advice across various areas - from acquisition to retention. Her unique perspective offers fresh solutions to problems. For a holistic and innovative view of ecommerce, Erin is the go-to mentor. A five-star experience!
Patrick A
Erin gave me some specific insight into the industry overall that reduced my anxiety by 90%. And after the sessions she reviewed my landing page and pointed out several AHA moments that instantly improved the flow and layout. I would highly recommend anyone get a sessions with Erin. Thanks Erin 😀
John Joe S
Erin's awesome. In addition to having great insights and and actionable advice, she's also a pleasure to talk to. Brings great energy and positivity to the conversation. 1MM% recommend talking with her if you're a D2C brand or a SaaS platform trying to sell into the space.
David D
Erin is brilliant and creative. She helped me see my app in a new way and ways to get more people to pay for my app and/or retain them. Plus, she had some fantastic ideas for boosting our brand, boosting the community, and using the positive outcomes for my paid ads.