About

Erik Wide Gustafsson is the Co-Founder and Group CEO of Petbuddy Group (PBG), a fast-growing consumer brand company focused on premium pet products. With a strong background in ecommerce and international expansion, Erik has led PBG’s global growth since its founding, building the company into a portfolio of mission-driven brands. Prior to Petbuddy, he held senior leadership roles at The Hut Group, where he managed ecommerce growth across Asia and led P&L for the UK’s leading male grooming retailer, Mankind.co.uk. His earlier career includes roles at H&M, Accumulate, Tictail, and Tirendo, where he gained expertise in business development, sales, and international market strategy. Erik holds both a Master of Laws from Stockholm University and a Master of Science in Business and Economics from Stockholm Business School. Multilingual in Swedish, English, and Portuguese, he combines legal and business acumen with operational leadership to scale consumer brands globally. How Erik Can Help: 1. Scale ecommerce brands in highly competitive consumer markets 2. Develop go-to-market strategies for international expansion 3. Build and lead cross-functional teams for rapid growth 4. Optimize P&L management and conversion strategies 5. Navigate the intersection of business, law, and compliance for consumer brands