Operator for Based Bodyworks on TikTok Shop scale. Advising brands on creator growth, media buying, and rapid-testing frameworks.
Consumer brands actively selling or launching on TikTok Shop
Founders who want hands-on media buying and creative testing guidance
Brands building or rebuilding a creator and affiliate program
Eric took Based Bodyworks from $30k/day to $300k/day as Fractional CMO, making it one of the biggest brands on TikTok Shop. He got there early: he built one of the first TikTok ad agencies, managed about $5M a month in spend at peak, and sold in the first cohort on TikTok Shop. That head start let him see winning creative formulas, media buying strategies, and creator playbooks before the market caught up. The Based Bodyworks result came from wiring creators, affiliates, paid media, offers, and rapid angle testing into one system where each piece fed the others. Eric has gone on to build multiple brands of his own scaling from $0 to $30k/day in ten days. He also consults with many of the fastest growing consumer brands in the world. While his foundation was built on TikTok Shop, he consults and operates across the growth stack today. Book a call with Eric to: 1. Build or fix your TikTok Shop creator and affiliate system 2. Set a media buying strategy grounded in angle testing and real spend data 3. Structure a three-layer ad account (brand, creator, testing) that feeds learning back into your funnel 4. Pressure-test your offer, messaging, and landing page before you scale 5. Plan a Meta native statics and AI creative strategy for a new product
Based Bodyworks · Jan 2023 – Jan 2024
Joined Based Bodyworks when it was doing $30k/day in revenue. Built out the creator and affiliate systems, tightened paid media, and developed the offer and angle testing cadence. Left the brand at $300k/day — a 10x revenue increase. Based Bodyworks is widely considered the breakout brand of TikTok Shop.
TikTok Ad Agency · Jan 2021 – Jan 2023
Built one of the first TikTok ad-account agencies, renting agency accounts to high-volume advertisers and managing roughly $5M/month in ad spend at peak. Generated a proprietary data advantage on creative, audiences, and bidding strategies that informed his brand-building playbook.
Not Just Sundays · Jun 2025 – Jul 2026
Implemented a three-layer ad framework — branded content for trust, whitelisted creator content for conversion, and rapid-testing scripts to surface winning angles — that took Not Just Sundays from $0 to $30k/day in approximately 10 days.
Independent Brands · Jun 2022 – Jun 2023
Among the first cohort of sellers on TikTok Shop. Identified and executed a search-ranking strategy on an Arabian perfume product that drove $15k–$20k/day at approximately 80% margins for 3–4 months.
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