Ed Kolovson
CPG Data / Storytelling Expert | Insights Director @OLIPOP
About
Director of Business Insights working in the food & beverage industry for retail & DTC with emphasis in forecasting and syndicated data. Experienced in SPINS, Nielsen, Shopify, & Numerator (consumer insights) across 15+ brands & categories. Strong sales & financial analyst with a Bachelor of Science focused in Mathematics (Actuarial Science) and a Certificate in Business and Risk Management from The University of Texas at Austin.
Links from Ed
[YouTube] Why DTC Brands Shouldn’t Ignore Retail
4.5
Patrick P
Ed feels like a hidden gem on here. He provided super tactical advice for customer data, DTC strategy, subscription strategy (major insights here), and retail strategy. It is hard to find someone with so much hands-on experience that is still connected to the day-to-day actions that brands should take. Made immediate changes to our DTC marketing after our call. 10/10 would recommend.
Yoni S
Ed has deep experience in the ins and outs of CPG and equally strong expertise with data analytics of all types. And he's also a super nice guy!
Eli W
Ed is a true forecasting and data genius!
Dhruv T