Eddy Pour

Eddy has spent twelve years building retention for consumer subscription brands. He scaled Athletic Greens across Europe as VP Consumer Strategy, owning ecommerce, analytics, and retention, and built the international playbook the US team later adopted. He now leads international at Grüns, the fastest-growing supplement brand in the US, building the growth engine to take it global. Along the way he advised IM8 on its first retention framework and co-founded VAHA, a connected-fitness hardware subscription he scaled through COVID to an acquisition in 2022. Eddy is a holistic thinker who breaks a business into lead and lag metrics, then works every lever that moves them: acquisition, lifecycle, habit building, and the unit economics underneath. Retention is the outcome, not the starting point. As an active executive at Grüns, Eddy does not advise direct competitors in foundational nutrition, functional gummies, or the broader supplement and functional-snack space. Book a call with Eddy to: 1. Build a retention engine that lifts LTV 2. Expand a D2C brand into the US or EU 3. Turn churn into repeat purchase 4. Map lead and lag metrics that move 5. Acquire high-LTV customers, not cheap ones