Eddy Pour

Who is this for?

Eddy started out in consulting and finance. A few years in restructuring and sell-side M&A, looking at businesses that had run out of road and working backwards to find out why. Not glamorous, but excellent training. He's spent the decade since building and scaling consumer subscription businesses instead of taking them apart. Freeletics. foodspring. VAHA, where he was founding CCO of a connected-fitness hardware subscription and rode it through COVID to an exit. AG1 across Europe as VP Consumer Strategy. A retention build for IM8. He now leads international at Grüns, taking the fastest-growing supplement brand in the US global. Three exits, €150M+ raised. What makes him useful: Eddy doesn't think in functions. He understands the nature of the business and breaks it down into metrics, finds the lever that genuinely moves them, and doesn't much care whether it sits in acquisition, pricing, lifecycle, product or the unit economics underneath. Founders usually book him with an LTV problem. Maybe half the time it's an acquisition-quality problem wearing a churn costume. Fair warning: he won't monologue at you for sixty minutes. He asks a small number of precise questions and then works the actual problem. Most people find that more useful. A few find it disconcerting. Two to three calls a week, Berlin time. Your morning is his evening, which works well. Your evening is his tomorrow. Book a call with Eddy to: 1. Lift LTV across the whole 9 yards: offer, cadence, pricing, lifecycle etc., not one isolated lever 2. Get honest about unit economics: what actually counts, and where contribution margin really sits 3. Expand a D2C brand into the US, UK or EU without a wasted year finding out the model doesn't travel 4. Build the strategy: where to play, what to sequence, what to say no to; and get more out of the team you already have 5. Build the narrative for a raise, a board, or an acquirer