Diana Woon

Diana Woon has spent over seven years building and running influencer marketing programs, most of it inside fast-moving health and wellness brands. At Prenetics she grew from specialist to lead, owning the global influencer function for CircleDNA and helping launch IM8 Health, where she managed athletes, doctors, and creators alongside brand partnerships and event activations. She then moved into a regional manager role at IM8 Health before joining Milamend, a hormone care startup, as Influencer Marketing Manager. Her earlier background spans digital content at FOREO across Malaysia and Singapore, and she co-founded WeCruited, an internship and mentorship platform for Malaysian students, where she built the hiring model and took it to press coverage in the New Straits Times and Vulcan Post. Book a call with Diana to: 1. Build a creator roster from scratch. 2. Structure influencer briefs that drive real content. 3. Scope and manage an influencer marketing budget. 4. Set up athlete or doctor partnership programs. 5. Launch a brand in a new regional market via creators.

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