David Kelly
GM @ AppSumo Originals ($13+ million SaaS biz)
About
I'm the General Manager for AppSumo Originals, a $13+ million B2C and B2B SaaS business. Over the past few years, I've led the creation of three multi-million dollar products — with a limited ad budget and in crowded markets. Now, I'm sharing the same strategies that I've personally used. Learn how we've built a $13+ million revenue business with 500,000+ users and 1.4+ million monthly unique visitors. No theoretical, hypothetical B.S. — you'll get the actual strategies I use day-in and day-out to grow our business.
Experience
General Manager, AppSumo Originals
I'm GM overseeing our $13+ million AppSumo Originals B2C and B2B SaaS product business. Responsibilities include: Defining high-level strategy and goals, idea generation, go-to-market and launch strategy, leading our team and running day-to-day operations, growth, hiring... and generally helping our team be awesome and hit our goals. We've released nine B2C and B2B SaaS products. Our products: Sumo.com ($1+ million exit 2023), KingSumo, SendFox, TidyCal, SleekBio, EmailBadge, ShortySMS, Million-Dollar Email Templates 2.0, and AppSumo Connect. In total, our products have 500,000+ registered users and 1.4+ million unique monthly visitors. Notable users, past and present, include: Kevin Durant and Boardroom, Pat Flynn, Toys"R"Us, LEGO, the city of Memphis, Jeff Gordon Racing, Yoga with Adriene, Barstool Sports, Ryan Holiday, Shane Snow, and more.
Co-founder & COO, Albedo
My friend Jason and I wanted better sunscreen to protect ourselves from the harsh San Diego sun for multi-hour surf sessions. We're pale, and we were getting burned a lot. All the sunscreens we saw and tried — even the "natural" ones — were using synthetic ingredients... and, in some cases, ingredients that show a correlation to cancer. (Many of these are the popular brands you still see at stores today.) And, even with all the chemicals... they didn't work well. So, we created 100% natural, organic, plant-based, non-GMO, reef-safe, coral-safe, waterproof sunscreen with a patented "triple layer" protection. It protects 60% better than any other sunscreen on the market, and it stays on your face in the water. We've sold 100+ sunscreens and after-surf moisturizers to surfers all over the world: San Diego, Florida, Hawaii, Australia, and more.
Marketing Leader, Student Loan Hero
I was employee #11 (plus part of the leadership team) for Student Loan Hero — an 8-figure bootstrapped SaaS FinTech startup. My biggest responsibility was leading end-to-end email marketing strategy and execution — which resulted in 4x growth over two years. Email marketing grew faster than any other marketing channel and generated over $1 million in yearly revenue. I was also responsible for a few other acquisition channels and revenue-generating on-site strategies. In July 2018, Student Loan Hero was acquired by LendingTree for $60 million.
Links from David
5.0
Kenny H
Another 10/10 session with David! He's the best match I've ever had in a coach. David has a rare combination of skills: product, growth, business, & leadership -- wrapped in incredible coaching acumen and even better human. Exactly what I need for my role as a tech CEO. Grateful to keep working with him.
David D
David is incredibly organized and thoroughly analyzes your business from the ground up. We went several layers deep, discussing key areas and getting actionable advice on the first growth opportunity.
Kenny H
David is super sharp! A great operator, product, and growth mentor. I booked my second call immediately after the first and looking forward to working with David long term.