Daryl Terry

Who is this for?

Daryl builds paid social creative for consumer health, the hardest category to write for because compliance kills the copy that converts. At Prenetics he led creative for IM8 (David Beckham's brand) and CircleDNA, contributing to over $140M in tracked revenue. IM8 went from zero to $120M ARR in under 12 months, the fastest supplement ramp on record, at an 80%+ first-purchase subscription rate. CircleDNA grew profit 300% year over year, with conversion up 45% and CPA down 20%. Since January he has led paid social creative at Superpower, the Forerunner-backed preventive health membership with Giannis Antetokounmpo as investor and brand ambassador. He has managed over $8M in Meta spend, scaled the account from $289K to $1.2M a month, and driven 22,000+ subscription conversions on a $199 a year membership. He concepts, scripts, and briefs every ad across UGC, influencer, clinical authority, and static. His edge is the system behind the work: his team runs on an AI creative ops setup built in Claude Code, with agents for brief generation, FDA/FTC compliance review, asset naming, delivery, and performance analysis. Book a call with Daryl to: 1. Build paid social creative that converts in health. 2. Develop UGC and hooks that scale win rate. 3. Write health copy that survives FDA/FTC review. 4. Stand up AI creative ops in Claude Code. 5. Scale Meta spend without letting CPA run away.