Daryl Terry

Who is this for?

Daryl writes paid social creative for consumer health, the hardest category in DTC to write for. He led creative strategy for IM8, the supplement brand co-founded with David Beckham, through its ramp to $120M ARR in under 12 months at an 80%+ first-purchase subscription rate. Before IM8 he ran creative for CircleDNA, driving 300%+ YoY profit growth, +40% ROAS, +250% CTR, and 4,500+ static and video assets shipped in a single year. Today he runs paid social creative across Meta and Google at Superpower, the $300M+ preventive health company backed by Giannis Antetokounmpo and Forerunner Ventures. He has concepted creative deployed across $12.5M+ in Meta spend driving 40,000+ subscription conversions since January 2026, and he runs a multi-stream pipeline spanning internal creators, external agencies, influencer whitelisting and clinical authority content. His edge is the system behind the work: his team runs on an AI creative ops setup built in Claude Code, with agents for brief generation, FDA/FTC compliance review, asset naming, delivery, and performance analysis. Book a call with Daryl to: 1. Build paid social creative that converts in health. 2. Tear down your creatives and identify growth levers. 3. Build a creative pipeline that ships at volume. 4. Stand up AI creative ops so briefing, compliance and analysis. 5. Develop UGC and hooks that scale win rate. 6. Scale Meta spend without letting CPA run away.

Publications