Darci Rosenblum

About

Darci Rosenblum is a seasoned consumer brand operator, founder, and marketing executive with nearly three decades of experience building and scaling category-defining CPG businesses. She specializes in turning breakthrough products into fully formed brands by combining sharp brand strategy with hands-on execution across product development, storytelling, retail expansion, and consumer experience. Her work spans skincare, nutrition, and innovative food, with a consistent focus on emotional brand connection and commercial performance. Darci is the Co-Founder and CEO of Stryke Club, a skincare brand created for teen boys, which she scaled from early concept through DTC growth, Amazon, and national retail distribution at Target and Walmart. She previously led the U.S. launch of Leaft Foods’ Rubisco-based protein, building a new category through athlete partnerships and education-driven marketing, and served as GM and VP of Marketing & Consumer Experience at OLLY during its hyper-growth and acquisition by Unilever. Earlier leadership roles at Method Products, LeapFrog, and Discovery Channel anchor her reputation as a disciplined operator who knows how to build brands that scale. How Darci Can Help: 1. Build and launch consumer brands from concept to retail scale 2. Design and execute go-to-market strategies across DTC, Amazon, and wholesale 3. Create category-defining brand positioning and consumer storytelling 4. Prepare CPG businesses for acquisition or major strategic milestones 5. Advise founders on product-market fit, growth strategy, and operational execution

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