About

Daniel Wallock is a senior digital marketing executive with deep expertise in driving revenue and profit growth for direct-to-consumer and CPG beauty brands. Daniel was previously the Vice President of Digital Marketing at Profectus Beauty. His work sits at the intersection of paid acquisition, ecommerce optimization, and executive decision-making. Over the course of his career, Daniel has managed tens of millions of dollars in profitable performance marketing spend and driven hundreds of millions in revenue across category-leading brands in North America. He has played a marketing leader in brands in two Private Equity exits, giving him first-hand experience operating under fast-paced high-expectation environments, scaling brands, and aligning marketing execution with enterprise value creation. How Daniel Can Help: 1. Scale paid acquisition profitably for DTC and CPG brands 2. Build and optimize ecommerce growth engines 3. Improve marketing ROI under private equity expectations 4. Design acquisition strategies that support long-term brand value 5. Advise marketing leaders on executive-level decision-making and team structure