Daniel Jelinek

Ten years in DTC growth. In-house operator and agency strategist — both sides of the table. Daniel Jelinek has run growth across the full revenue stack, from 7-figure brands building their first acquisition channel to 9-figure operations managing $200K in Meta spend on a single Sunday. His in-house track record spans Shapermint, Wuffes, Truekind, Only Natural Pet, Rum Santa Teresa, and the Food Network. Most recently, he served as Head of Growth at Resparked, leading a 13-person marketing team and four outsourced agencies across creative, media buying, CRO, and email. In Q4 2025, his team generated $28M in blended new-customer revenue on $12.5M in ad spend across Meta, AppLovin, and Google. Before that, he spent 17 months at Shapermint as an Acquisition Growth Marketing Manager — part of the team that delivered the brand's best Q1 in history, hitting revenue and margin targets at 125%. He also did a fractional Head of Growth engagement at Wuffes, where he drove 60% YoY growth across Q1 and Q2 2024 while managing $10M+ in profitable spend across Meta, Google, and TikTok. He now works with 7 and early 8-figure DTC teams who have traction and need to scale without the acquisition engine breaking down under the weight of the budget. What Daniel can help with: 1. Meta creative testing — Build the system to go from $4K to $12K+ in daily spend while holding NCAC targets. Not just more ads — a disciplined testing engine. 2. TikTok acquisition from scratch — Launch TikTok as a profitable acquisition channel and reach $10K+ in daily spend within 60 days, with the creative and targeting infrastructure to sustain it. 3. New SKU launch funnels — Design the creative, landing page, and paid media sequence to take a new product collection from zero to six figures in monthly net-new revenue. 4. Full-funnel performance audits — Find the conversion leaks and attribution gaps that are eating your margins. Know exactly which part of your funnel to fix first. 5. Agency partnership optimization — If you're working with an agency, Daniel can help you structure the relationship, set the right performance benchmarks, and build internal accountability so you're not flying blind.