Cole Dockery

Cole Dockery took Crowned Skin's TikTok Shop from nothing to a 7-figure revenue channel and the #2 men's skincare brand on the platform in under 12 months. He did it by building a creator affiliate engine: 10,000+ creators, 50,000+ videos, 200M+ views, and a tiered infrastructure with automated sample fulfillment and performance dashboards. That's the operation, not the pitch deck. The core thesis: brands that win on TikTok Shop don't run influencer campaigns. They build commission-only affiliate systems that treat creators as a revenue channel. Cole's mass-sampling framework, content brief system, and GMV Max scaling approach are what drove 63% of Crowned Skin's revenue through creators. He's also the founder of ShopCoach AI, built to give other operators the same playbook. Book a call with Cole to: 1. Build a 1,000+ creator affiliate program from scratch. 2. Design a mass-sampling system that converts at scale. 3. Use GMV Max to find and double down on SKU winners. 4. Create content briefs that drive authentic creator volume. 5. Set up TikTok Shop Subscribe & Save as a recurring GMV channel.

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