Runs retention at Hollow Socks, the alpaca sock brand past 3M pairs sold, and founded ocean-plastic DTC brand Dorsal Bracelets.
DTC and ecommerce brands focused on retention and LTV
Operators fixing email, SMS, and pop-up conversion
Founders launching or scaling a brand from zero
Chad Ross runs retention at Hollow Socks, the performance alpaca sock brand that has sold more than 3 million pairs. He came up through the store as Director of Ecommerce, then took over retention: email, SMS, loyalty, pop-ups, and CX, the levers that decide whether a first order becomes a second. Before Hollow he built his own. Chad founded Dorsal Bracelets, an ocean-inspired accessories brand that removes a pound of ocean plastic for every order, and grew it from zero on TikTok Shop and paid social. He has taken a brand from nothing and run retention at scale, so he knows both sides of the DTC problem. His rule: an email or SMS pop-up converting under 15% is leaving money on the table, and he has the playbook to fix it. Book a call with Chad to: 1. Lift email and SMS pop-up conversion past 15% 2. Turn first orders into repeat buyers 3. Build a retention program from scratch 4. Grow a DTC brand on TikTok Shop and paid social 5. Raise LTV with loyalty, CX, and win-backs
Hollow Socks · May 2025 – Present
Owns retention across email, SMS, loyalty, pop-ups, and CX for a brand past 3M pairs sold.
Hollow Socks · Mar 2023 – May 2025
Ran ecommerce operations as the brand scaled headcount 700% year over year.
Dorsal Bracelets · Jul 2018 – Present
Founded an ocean-inspired DTC accessories brand that removes a pound of ocean plastic per order.
Bring what's keeping you stuck. Leave with a plan.
You won't be charged yet