Bryan Alston
Inc5000 CMO | Founder of Brand Castle Growth Partners
About
As a speaker, consultant, and CMO, I’m an expert in driving ROI for growing companies using cutting-edge performance marketing and growth hacking tactics that last. Amid a plethora of shortsighted, short-term growth strategies, my tactics are instead based on a big-picture view of the marketing landscape and ecosystem: ❎ I’m a classically trained retail expert AND a cutting edge digital marketer. ❎ I’m focused on what’s coming next in marketing AND what we can glean from the strategies of the past. ❎ My approach is heavily data-driven AND makes room for the unquantifiable magic elements in brand-building and storytelling. Most recently was CMO of Greater Than, which was the fastest growing hydration drink in the US and reached #198 on the Inc 5000 list in 2022. And over the last decade plus, I’ve led brand launches for major companies like these: 👉 FromOurPlace.com 👉 Magic Spoon 👉 GoClove.com 👉 Goodwipes 👉 TrySourse.com 👉 Gap.com 🎯 My Zone • Growth strategy • Performance branding • Customer acquisition • Community building • Retention • UX design • Conversion rate optimization • Category creation 🕵🏽 About me • San Francisco native • Dartmouth grad and retired rower • Love nature and hiking 📫 That's me—now tell me out you! For speaking and consulting needs, get in touch at Bryan@brandcastle.co or directly book time here! https://mentorpass.co/me/bryanalston
Experience
CMO at Greater Than (Inc5000 #198)
Pivoted this sports drink aimed at Crossfit men to become the #1 electrolyte drink for pregnant and breastfeeding mothers in the US Using cutting edge data analysis and social listening techniques, identified product market fit for this healthy beverage After this pivot, saw CAC decline by 90% within 2 months, and revenues scaling from $500k annually to $8 million within 3 years
Fractional Head of Growth - Magic Spoon & Our Place
Led all digital marketing for Magic Spoon and Our Place from prelaunch through their first 12 months in business ----- For Our Place specifically, used rigorous ad, copy and landing page testing to firmly identify the key value propositions and visual identity for the 8-in-1 Always Pan, leading to a 38% reduction in CAC over the course of 3 months ----- Here is a testimonial from Shiza Shahid, co-founder of Our Place: ----- "Bryan has worked with us at Our Place for over a year from the earliest days. He is incredibly thoughtful, and is always bringing new and creative ideas to the table to support our growth. He is great at working across verticals and platforms, connecting the dots and managing complex needs. He is a very talented growth marketing leader and strategic and creative thinker."
Links from Bryan
5.0
Ben O
Bryan's insights were invaluable for our product launch strategy. His unique blend of data-driven and creative marketing tactics offered fresh perspectives. His advice on platform choices, influencer marketing, and retail strategies was specific, actionable, and demonstrated his extensive expertise. Bryan is a stand-out mentor.
Ben O
Our second call with Bryan was as insightful as the first one. His expertise is clear and his guidance is really helping us navigate our business decisions. We're looking forward to more discussions with him.