Brian Rappaport
OOH Advertising as a growth channel | CEO @ Quan Media Group
About
Founder/CEO of Quan Media Group. Quan offers a modern approach to Out-of-Home advertising for modern brands who want to build a real-world identity. Founded in 2019, we blend ad tech with personalization while staying away from the traditional agency model. With full National - and International reach, Quan focuses on utilizing smart, strategic and measurable OOH to help scale brands - while emphasizing creativity over complacency. From billboards to painted murals to pop up activations to 3D projections, Quan truly does it all. We're quick, we're flexible, we don't care about budget or how often you utilize the channel - and we're REAL good. Quan is the first OOH concierge. Brands we've helped grow include Skims, GoPuff, Casper, OUAI, Olipop and The Farmer's Dog among others. Prior to Quan, I spent 12 years across two of the largest holding companies working on a some of the biggest brands across multiple channels before going all-in on OOH.
Experience
CEO/Founder Quan Media Group
Founded in 2019, Quan Media Group is the modern approach to OOH for modern brands who want to build a real-world identity. We don’t believe success in OOH is defined by how much you spend. You need to know where your audience is, have in depth market expertise, and personalized strategy. It’s about creativity over complacency. Quan delivers white glove service to brands looking to curate smart, targeted OOH campaigns. Working with over 75+ brands of all shapes, sizes and budgets, Quan offers up a customized, bespoke approach to planning and buying OOH - while utilizing the channel as a true growth driver.
Group Director, RapportWW (IPG)
Managed 2 offices (NYC/BOS) - planning and buying out of home media for over 40 clients that include Jetblue, Royal Caribbean, MTV, VH1, Chipotle, Zelle, Canada Goose, Remy Cointreau & Dropbox amongst others. Specialized focus helping build DTC & Emerging Brands with their OOH approach & strategy. Clients include - Casper, FreshDirect/FoodKick, Thinx, RO, Outdoor Voices, ThirdLove, Quip, Billie, Daily Harvest, Andie, Luminary and More
Links from Brian
NewYorkFestivals- Creativity from the Other Side Featuring: Brian Rappaport
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