Built the go-to tracking shop for brands like AG1 and Dr. Squatch — here to fix what's quietly killing your Meta ad performance.
Brett Fish founded TagHero in 2022 after nearly a decade running a paid social agency, where he earned Facebook Marketing Partner status for Technical Services for four to five years. The question he kept answering for every client was the same one: why aren't the numbers adding up? So he spun the technical tracking practice into its own company. TagHero is now a badged Meta and TikTok Technical Partner, handling pixels, Conversions API, server-side tracking, and Google Tag Manager for brands including Dior, Dr. Squatch, AG1, and Jones Road. His core argument is simple: ad platforms are algorithms that respond to data. Feed them garbage, get garbage back. Most brands think their tracking is fine. It usually isn't. Ghost tags, broken pixels, and misconfigured CAPI setups quietly distort reporting and starve the algorithm of the signal it needs to spend efficiently. Book a call with Brett to: 1. Audit your pixel and CAPI setup for silent errors. 2. Fix double-counting killing your attribution accuracy. 3. Implement server-side tracking on Meta, TikTok, or Snap. 4. Improve your EMQ score to lift algorithmic performance. 5. Diagnose why your ad spend isn't converting as expected.
DTC brands running paid social at meaningful scale
Paid social agencies needing technical tracking depth
Media buyers with reporting numbers that don't add up
TagHero · Dec 2022 – Present
Paid Social Agency (undisclosed) · Jan 2016 – Dec 2022
A focused video call to solve your problems.From $144.
You won't be charged yet