About

Brandon Maskell is a seasoned ecommerce and digital transformation executive with over 16 years of experience driving growth in the sporting goods and retail sectors. Currently serving as Digital Product & CRO Consultant at REEF, Brandon leads digital strategy, technology implementation, and omnichannel optimization for a globally recognized lifestyle brand. Prior to REEF, he served as Director of Digital Strategy, Ecommerce & Analytics at Titan Brands, overseeing nine-figure DTC and marketplace operations across Amazon, Walmart, and eBay. His leadership produced Titan’s most profitable year in 2023, following a full-scale digital turnaround. Earlier in his career, Brandon spearheaded digital optimization at TaylorMade Golf, where his experimentation programs and loyalty initiatives delivered double-digit revenue gains, and he held key ecommerce roles at Road Runner Sports and soccerloco, where he built high-performing teams and delivered ROI through strategic CRO, automation, and paid acquisition. Known for his analytical rigor, negotiation skill, and cross-functional leadership, Brandon blends technical expertise with commercial insight to help brands modernize digital ecosystems and maximize customer lifetime value. How Brandon Can Help: 1. Scale DTC ecommerce operations across Shopify, Salesforce Commerce Cloud, and marketplace platforms 2. Audit and optimize customer acquisition and retention channels for improved ROI 3. Develop data-driven digital strategies rooted in analytics and experimentation 4. Lead digital transformation and technology integrations to modernize retail infrastructure 5. Mentor marketing and ecommerce leaders on building cross-functional, performance-oriented teams