About

Brandon Maskell is a seasoned ecommerce and digital transformation executive with over 15 years of experience driving growth in the sporting goods and retail sectors. Currently serving as Director of Ecommerce at Reef, Brandon leads digital strategy, technology implementation, and omnichannel optimization for a globally recognized lifestyle brand. Prior to Reef, he served as Director of Digital Strategy, Ecommerce & Analytics at Titan Brands, overseeing nine-figure DTC and marketplace operations across Amazon, Walmart, and eBay. His leadership produced Titan’s second most profitable year in 2023, following a full-scale digital turnaround. Earlier in his career, Brandon spearheaded digital optimization at TaylorMade Golf, where his experimentation programs and loyalty initiatives delivered double-digit revenue gains, and he held key ecommerce roles at Road Runner Sports and soccerloco, where he built high-performing teams and delivered ROI through strategic CRO, automation, and paid acquisition. Known for his analytical rigor, negotiation skill, and cross-functional leadership, Brandon blends technical expertise with commercial insight to help brands modernize digital ecosystems and maximize customer lifetime value. How Brandon Can Help: 1. Scale DTC ecommerce operations across Shopify, Salesforce Commerce Cloud, and marketplace platforms 2. Audit and optimize customer acquisition and retention channels for improved ROI 3. Develop data-driven digital strategies rooted in analytics and experimentation 4. Lead digital transformation and technology integrations to modernize retail infrastructure 5. Mentor marketing and ecommerce leaders on building cross-functional, performance-oriented teams