I help e-commerce and consumer brands build world-class strategic finance and media engines—tying LTV/CAC, content, and channel mix directly to profitable, long-term growth.
Bob Mott is a strategic finance and growth leader with 13+ years of experience across e-commerce, media, and impact-driven ventures. From bootstrapping startups to running strategies for $200M brands, he brings a unique perspective on operations and marketing across the consumer brand spectrum. As Sr. Director of Strategic Finance & GM of Media at Huckberry, Bob oversees both the Media business and Strategic Finance—setting acquisition and LTV/CAC targets, optimizing channel mix, and driving media revenue through sponsored content and direct sales. Previously, he co-founded Adelante Shoe Co., a sustainable DTC footwear brand, leading finance and on-the-ground operations in Guatemala where he built production from scratch and managed a 20+ person team. His earlier career spans impact investing in Latin America, capital markets at Credit Suisse, and field work with Kiva in East Africa. How Bob Can Help: 1. FP&A: Build or upgrade strategic finance for e-commerce brands (budgets, forecasting, cohort modeling, LTV/CAC) 2. Media Strategy: Design profitable marketing strategies including channel mix, attribution, and sponsored content models 3. DTC Launch: Scale brands with sustainable international supply chains and made-to-order production 4. Fundraising: Support investor readiness with financial models, storytelling, and term sheet literacy 5. International Careers: Advise on paths in impact, entrepreneurship, and finance across the U.S., Latin America, and Africa
Carly G
Bob is full of knowledge! He was very helpful in answering my specific questions. It was nice to have someone to talk to specifically about apparel. He knows his numbers and gave insightful advice on setting targets and planning for growth. Would recommend!
December 2019 - Present
July 2016-July 2019
Bring what's keeping you stuck. Leave with a plan.