Blake Vallotton

Most CPG brands die on the shelf. Blake builds the ones you can't walk past. Blake is Creative Director at Grüns, the wellness brand that turned a greens, multivitamin, and fiber stack into a snack-coded daily gummy pack. He built the Ü Snacks system that ties Grüns Adults, Grüns Kids, Nütrops, Immün, and Jüced into one recognizable world without collapsing them into a single masterbrand. Unilever bought that system in 2026, placing Grüns inside Unilever. Before Grüns, he spent nearly five years at Taco Bell, rising from designer to art director across campaign work, photo and video, digital, and large-scale brand experiences. He directs across photography, video, copy, design, and fine art, which is why he shapes a brand instead of decorating it. His approach is contrarian, and it sells: branding that creates new trends, brand marketing that is thumb-stopping, real human-made creative over AI, bold systems that own the aisle, and creative that is centered around his mantra "create as if no one gives a shit about you" so it earns attention instead of assuming it. Book a call with Blake to: 1. Create branding that cuts through the noise 2. Design a visual architecture that scales into sub-brands without diluting the master brand 3. Direct human-made creative that builds trust while the category flattens into AI sameness 4. Build a packaging system that stops a shopper cold and stays ownable across a full line 5. Sharpen the creative story that reads to buyers, acquirers, and customers at once

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